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Joan Serra

Head Baker | Madeleine by Ferrieres Spain
Joan Serra

Biography

Runner-up in 2024 National Artisan Bakery Championship. Runner-up in 2025 World Championship (Bread in the City). Runner-up in 2025 European Championship (Coupe d'Europe de la Boulangerie Artisanale)

Sessions

13:00h
Culinary Demonstration | The Bakery & Pastry Hub

Technique, creativity, and evolution in the Spanish National Bakery Team.

Joan Serra
Joan Serra Madeleine by Ferrieres Head Baker Speaker
José Roldán
José Roldán World Baker of The Year 2025 Speaker

2026-03-23 13:00 2026-03-23 13:40 Europe/Madrid Technique, creativity, and evolution in the Spanish National Bakery Team.

Analysis of the most emblematic creations developed by the Spanish National Bakery Team, addressing the technical and creative criteria that have defined its evolution and competitive identity.

 The Bakery & Pastry Hub
Mon 23 13:00h - 13:40h The Bakery & Pastry Hub Visitor pass
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