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    Jordi Pascual

    CEO and Co-Founder | UDON Asian Food / Silicon Valles Inversions
    Jordi Pascual

    Biography

    With extensive experience in restaurants, investment and international growth.

    Sessions

    15:30h
    Round Table | The Horeca Hub

    Trends and Evolution of Organized Full Service Restaurant Market

    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder Speaker
    Luis Comas
    Luis Comas AmRest CEO Speaker
    Miguel Afán de Ribera
    Miguel Afán de Ribera Simon-Kutcher Partner Moderador

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

    The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

     Talk Stage 2 - The Horeca Hub
    Tue 24 15:30h - 16:15h Talk Stage 2 - The Horeca Hub Free access
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    16:25h
    Round Table | The Horeca Hub

    It’s no longer the best restaurant that wins. The best business model wins.

    Elvira Durand Miranda
    Elvira Durand Miranda LE COQ CEO de Grupo Le Coq Speaker
    Joan Jover
    Joan Jover - Moderador
    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder Speaker
    Nora Vallcorba Barata
    Nora Vallcorba Barata Nora Real Food Co-Founder Speaker

    2026-03-23 16:25 2026-03-23 16:55 Europe/Madrid It’s no longer the best restaurant that wins. The best business model wins.

    Hospitality no longer competes solely on cuisine, service, or location. It competes on model, structure, and adaptability. In this roundtable, key perspectives from the sector —independent restaurateurs, restaurant groups, and branded dining— come together to examine how the way of competing has radically changed. Costs, talent, scale, brand, experience, efficiency, and resilience all come into play from very different realities. An honest conversation to understand which factors are redefining competitiveness today, which models withstand current pressures best, and which strategic decisions will determine the survival and growth of the hospitality business in the coming years.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 16:25h - 16:55h Talk Stage 2 - The Horeca Hub Free access
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