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Juan Umbert

CEO | MAKEAT
Juan Umbert

Biography

Founder of Makeat, a centre for gastronomic innovation where creativity, design, technology and science converge. He promotes projects that transform the gastronomic experience, generating real impact

Sessions

16:00h
Workshop | The Horeca Hub

Feeding the Senses

Juan Umbert
Juan Umbert MAKEAT CEO Speaker
María Rodríguez Muñoz
María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker
Patricia Jurado
Patricia Jurado Makeat Project Manager & Researcher Speaker

2026-03-24 16:00 2026-03-24 17:30 Europe/Madrid Feeding the Senses

An immersive workshop for restaurant professionals that explores how to design gastronomic experiences that connect with diners on a sensory, emotional, and cultural level.

 

Talk Stage 1 - The Horeca Hub
Tue 24 16:00h - 17:30h Talk Stage 1 - The Horeca Hub Free access
15:35h
Workshop | The Horeca Hub

New Management Systems

Adrià Navarro Pillao
Adrià Navarro Pillao Welbilt General Director Speaker
Juan Umbert
Juan Umbert MAKEAT CEO Speaker
María Rodríguez Muñoz
María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker

2026-03-25 15:35 2026-03-25 17:05 Europe/Madrid New Management Systems

Workshop presenting the new work systems the hospitality sector needs today, including a live demonstration of the speed and efficiency that can be achieved.

 

Talk Stage 1 - The Horeca Hub
Wed 25 15:35h - 17:05h Talk Stage 1 - The Horeca Hub Free access
18:20h
Cierre | The Horeca Hub

Executive Summary – Kitchen Focus Session

Juan Umbert
Juan Umbert MAKEAT CEO Speaker

2026-03-25 18:20 2026-03-25 18:30 Europe/Madrid Executive Summary – Kitchen Focus Session

As a closing, the session summarizes learnings on productive efficiency, kitchen organization, and adaptation to multiple channels, drawing key conclusions to improve timing, costs, and profitability.

 

Talk Stage 1 - The Horeca Hub
Wed 25 18:20h - 18:30h Talk Stage 1 - The Horeca Hub Free access
15:30h
Intro | The Horeca Hub

Welcome to Kitchen Focus Session

Juan Umbert
Juan Umbert MAKEAT CEO Speaker

2026-03-25 15:30 2026-03-25 15:35 Europe/Madrid Welcome to Kitchen Focus Session

The kitchen is undergoing a structural shift: from an operational space to a production hub. This session provides context on how workflows, equipment, and the relationship with the business are changing.

 

Talk Stage 1 - The Horeca Hub
Wed 25 15:30h - 15:35h Talk Stage 1 - The Horeca Hub Free access
14:30h
Culinary Demonstration | The Bakery & Pastry Hub

No Rules Pastry: The Next Trend

Juan Umbert
Juan Umbert MAKEAT CEO Speaker
Miquel Guarro Carreras
Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

The Bakery & Pastry Hub
Wed 25 14:30h - 15:10h The Bakery & Pastry Hub Free access
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