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Juan Umbert

CEO | MAKEAT
Juan Umbert

Biography

Founder of Makeat, a centre for gastronomic innovation where creativity, design, technology and science converge. He promotes projects that transform the gastronomic experience, generating real impact

Sessions

16:00h
Workshop | The Horeca Hub

Feeding the Senses

Juan Umbert
Juan Umbert MAKEAT CEO Speaker
María Rodríguez Muñoz
María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker
Patricia Jurado
Patricia Jurado Makeat Project Manager & Researcher Speaker

2026-03-24 16:00 2026-03-24 17:30 Europe/Madrid Feeding the Senses

An immersive workshop for restaurant professionals that explores how to design gastronomic experiences that connect with diners on a sensory, emotional, and cultural level.

 

Talk Stage 1 - The Horeca Hub
Tue 24 16:00h - 17:30h Talk Stage 1 - The Horeca Hub Free access
15:35h
Workshop | The Horeca Hub

New Management Systems

Adrià Navarro
Adrià Navarro - Speaker
Juan Umbert
Juan Umbert MAKEAT CEO Speaker
María Rodríguez Muñoz
María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker

2026-03-25 15:35 2026-03-25 17:05 Europe/Madrid New Management Systems

Workshop presenting the new work systems the hospitality sector needs today, including a live demonstration of the speed and efficiency that can be achieved.

 

Talk Stage 1 - The Horeca Hub
Wed 25 15:35h - 17:05h Talk Stage 1 - The Horeca Hub Free access
18:20h
Cierre | The Horeca Hub

Executive Summary – Kitchen Focus Session

Juan Umbert
Juan Umbert MAKEAT CEO Speaker

2026-03-25 18:20 2026-03-25 18:30 Europe/Madrid Executive Summary – Kitchen Focus Session

As a closing, the session summarizes learnings on productive efficiency, kitchen organization, and adaptation to multiple channels, drawing key conclusions to improve timing, costs, and profitability.

 

Talk Stage 1 - The Horeca Hub
Wed 25 18:20h - 18:30h Talk Stage 1 - The Horeca Hub Free access
15:30h
Intro | The Horeca Hub

Welcome to Kitchen Focus Session

Juan Umbert
Juan Umbert MAKEAT CEO Speaker

2026-03-25 15:30 2026-03-25 15:35 Europe/Madrid Welcome to Kitchen Focus Session

The kitchen is undergoing a structural shift: from an operational space to a production hub. This session provides context on how workflows, equipment, and the relationship with the business are changing.

 

Talk Stage 1 - The Horeca Hub
Wed 25 15:30h - 15:35h Talk Stage 1 - The Horeca Hub Free access
14:30h
Culinary Demonstration | The Bakery & Pastry Hub

No Rules Pastry: The Next Trend

Juan Umbert
Juan Umbert MAKEAT CEO Speaker
Miquel Guarro Carreras
Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

The Bakery & Pastry Hub
Wed 25 14:30h - 15:10h The Bakery & Pastry Hub Free access
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