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  • Juan Umbert

    CEO | MAKEAT
    Juan Umbert

    Biography

    Founder of Makeat, a centre for gastronomic innovation where creativity, design, technology and science converge. He promotes projects that transform the gastronomic experience, generating real impact

    Sessions

    16:00h
    Workshop | The Horeca Hub

    Feeding the Senses

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker
    Patricia Jurado
    Patricia Jurado Makeat Project Manager & Researcher Speaker

    2026-03-24 16:00 2026-03-24 17:30 Europe/Madrid Feeding the Senses

    An immersive workshop for restaurant professionals that explores how to design gastronomic experiences that connect with diners on a sensory, emotional, and cultural level.

     

    Talk Stage 1 - The Horeca Hub
    Tue 24 16:00h - 17:30h Talk Stage 1 - The Horeca Hub Free access
    15:35h
    Workshop | The Horeca Hub

    New Management Systems

    Adrià Navarro Pillao
    Adrià Navarro Pillao Welbilt General Director Speaker
    Juan Comba
    Juan Comba NEOSPOT - Speaker
    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d Speaker

    2026-03-25 15:35 2026-03-25 17:05 Europe/Madrid New Management Systems

    Workshop presenting the new work systems the hospitality sector needs today, including a live demonstration of the speed and efficiency that can be achieved.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 15:35h - 17:05h Talk Stage 1 - The Horeca Hub Free access
    18:25h
    Cierre | The Horeca Hub

    Executive Summary – Kitchen Focus Session

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker

    2026-03-25 18:25 2026-03-25 18:30 Europe/Madrid Executive Summary – Kitchen Focus Session

    As a closing, the session summarizes learnings on productive efficiency, kitchen organization, and adaptation to multiple channels, drawing key conclusions to improve timing, costs, and profitability.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 18:25h - 18:30h Talk Stage 1 - The Horeca Hub Free access
    15:30h
    Intro | The Horeca Hub

    Welcome to Kitchen Focus Session

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker

    2026-03-25 15:30 2026-03-25 15:35 Europe/Madrid Welcome to Kitchen Focus Session

    The kitchen is undergoing a structural shift: from an operational space to a production hub. This session provides context on how workflows, equipment, and the relationship with the business are changing.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 15:30h - 15:35h Talk Stage 1 - The Horeca Hub Free access
    14:30h
    Culinary Demonstration | The Bakery & Pastry Hub

    No Rules Pastry: The Next Trend

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    Miquel Guarro Carreras
    Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

    2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

    No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

    The Bakery & Pastry Hub
    Wed 25 14:30h - 15:10h The Bakery & Pastry Hub Free access
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