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    Laura Lopez-Más

    Research Manager | SAM Senosry and Consumer Research
    Laura Lopez-Más

    Biography

    PhD in Agri-Food Technology and expert in sensory and consumer analysis. University lecturer and Research Manager, coordinating projects and delivering strategic insights.

    Sessions

    13:15h
    Presentation | The Alimentaria Hub

    TURF in Action: How to Design the Product Range that Wins Over Consumers

    Laura Lopez-Más
    Laura Lopez-Más SAM Senosry and Consumer Research Research Manager Speaker

    2026-03-25 13:15 2026-03-25 14:00 Europe/Madrid TURF in Action: How to Design the Product Range that Wins Over Consumers

    “TURF is the tool that helps companies launch the right range, not just the right product. It maximizes portfolio reach, reduces risk, and ensures every innovation brings in new consumers.”

     Conference Room by Acciona - The Alimentaria Hub
    Wed 25 13:15h - 14:00h Conference Room by Acciona - The Alimentaria Hub Free access
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