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    Luis Martín Pérez

    Director of AI Solutions | LLYC
    Luis Martín Pérez

    Biography

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    Sessions

    17:00h
    Round Table | The Alimentaria Hub

    Food, AI and fake news: challenges for competitiveness and reputation

    Luis Martín Pérez
    Luis Martín Pérez LLYC Director of AI Solutions Speaker
    Nieves Álvarez
    Nieves Álvarez LLYC Senior Director of Corporate Affairs Speaker

    2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid Food, AI and fake news: challenges for competitiveness and reputation

    Conversation on the impact of fake news and AI on food and their effects on reputation, competitiveness and consumer trust. Based on the report “Health, Food and Fake News”, the causes of misinformation, its consequences for the sector and the strategies to anticipate and respond to these crises will be addressed. The discussion will also examine how generative AI is impacting consumers’ ability to influence and recommend products.

     Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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