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    Maite Echeverría

    Customer Management Manager | AECOC
    Maite Echeverría

    Biography

    Maite Echeverría drives commercial activation excellence and manufacturer–retailer collaboration at AECOC as a key lever for growth. Passionate about retail, she brings extensive experience in the FMCG sector, having worked as a Key Account Manager and Trade Marketing Manager across European markets.

    Sessions

    10:05h
    Keynote | The Horeca Hub

    The evolving stomach quota

    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager Speaker

    2026-03-23 10:05 2026-03-23 10:20 Europe/Madrid The evolving stomach quota

    How retail and hospitality are redefining the stomach share to capture new consumption occasions, breaking the traditional boundaries between purchase and experience. We will analyze how new habits, format hybridization, and technology integration are creating unprecedented moments of consumption.

     Talk Stage 1 - The Horeca Hub
    Mon 23 10:05h - 10:20h Talk Stage 1 - The Horeca Hub Free access
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    10:20h
    Round Table | The Horeca Hub

    When HORECA and Retail join forces

    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
    Joan Gurguí
    Joan Gurguí La Bikinería CEO & Founder Speaker
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager Moderador
    Nil Camacho
    Nil Camacho GLOVO Head of Northeast Region - Spain Speaker

    2026-03-23 10:20 2026-03-23 10:50 Europe/Madrid When HORECA and Retail join forces

    The boundaries between HORECA and Retail are blurring, giving way to new strategic alliances that open opportunities for growth, visibility, and diversification. In this roundtable, we explore how restaurateurs and retail operators are learning to work together: how these collaborations are built, how they are negotiated, which models work best, and the challenges they pose in terms of brand, operations, and control. A key conversation to understand how these alliances are redefining customer access and expanding the playing field for both sectors.

     Talk Stage 1 - The Horeca Hub
    Mon 23 10:20h - 10:50h Talk Stage 1 - The Horeca Hub Free access
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