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    Miquel Lajarín

    - | RATIONAL
    Miquel Lajarín

    Biography

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    Sessions

    13:30h
    Round Table | The Horeca Hub

    Buying Is No Longer About Supplying: It’s About Strategy

    Joan Cuni
    Joan Cuni DECOD / Coperama Founding Member / Procurement Director Moderador
    Manuel Rojo
    Manuel Rojo Frozen General Manager of Maheso – Partner at Frozen España Speaker
    Miquel Lajarín
    Miquel Lajarín RATIONAL - Speaker

    2026-03-23 13:30 2026-03-23 14:00 Europe/Madrid Buying Is No Longer About Supplying: It’s About Strategy

    The supplier relationship is undergoing a profound shift. In this session, expert voices analyse how purchasing priorities are changing, what today’s end customer demands, and how to align product, service, and costs. A conversation to understand how to make better supply decisions in a more complex and demanding environment.

     Talk Stage 1 - The Horeca Hub
    Mon 23 13:30h - 14:00h Talk Stage 1 - The Horeca Hub Free access
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