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  • Montserrat Prieto Goberna

    Secretary General | Asociación Española del Café (AECafé) Madrid
    Montserrat Prieto Goberna

    Biography

    Secretary General of the Spanish Coffee Association (AECafé) since 2017 Secretary General, Spanish Association of Tea and Herbal Infusions – 2017–2022 Director General, Interprofessional Organization of the Agri-Food Sector – 2016–2017 Director of the Department of Food Law, Spanish Federation of Food and Beverage Industries (FIAB) – 2010–2015 Expertise: public and regulatory affairs in the agri-food sector. Education: Bachelor's Degree in Law, Agri-Food Business Management Program (DEA). San Telmo International Institute, 2017

    Sessions

    10:35h
    Intro | The Coffee Stage

    The Coffee Moment. Opening of The Coffee Opportunity

    Montserrat Prieto Goberna
    Montserrat Prieto Goberna Asociación Española del Café (AECafé) Secretary General Speaker

    2026-03-23 10:35 2026-03-23 10:45 Europe/Madrid The Coffee Moment. Opening of The Coffee Opportunity

    Coffee is experiencing one of the most relevant moments in its recent history. Popularity, new formats, emerging habits, and a category that is consolidating as a value driver for the HORECA channel. This opening session offers a clear and up-to-date overview of the coffee ecosystem, its value chain, and the strategic role of each stakeholder in the overall success. An essential introduction to understand why coffee is no longer just a beverage, but a real business opportunity.

    By AE Café.

    The Coffee Stage
    Mon 23 10:35h - 10:45h The Coffee Stage Free access
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