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Track: Imagine Foodservice Europe

Tue 24
10:30h
Conference | The Horeca Hub

Welcome

Adriana Bonezzi
Adriana Bonezzi Marcas de Restauración - Speaker
Anna Canal
Anna Canal Alimentaria - Speaker

#Quality

2026-03-24 10:30 2026-03-24 10:45 Europe/Madrid Welcome

The leadership of both associations will welcome attendees and introduce the two-day program, highlighting its objectives and key themes.

Talk Stage 2 - The Horeca Hub
10:30h - 10:45h Talk Stage 2 - The Horeca Hub Under previous registration
10:45h
Conference | The Horeca Hub

Economic Perspectives in Europe

María Castroviejo
María Castroviejo Rabobank - Speaker

#Té

2026-03-24 10:45 2026-03-24 11:15 Europe/Madrid Economic Perspectives in Europe

Analysis of the current economic and regulatory context in Europe and its direct impact on the sector. The session focuses on the key challenges and opportunities arising from this environment and highlights the importance of addressing them collectively to strengthen Europe’s competitiveness.

Talk Stage 2 - The Horeca Hub
10:45h - 11:15h Talk Stage 2 - The Horeca Hub Under previous registration
11:15h
Conference | The Horeca Hub

Evolution and Perspectives

Dirk Jacobs
Dirk Jacobs FoodDrinkEurope - Speaker
Edouard Coppieters
Edouard Coppieters U.S. Chamber of Commerce to the E.U. - Speaker

#Bakery, #Cheese

2026-03-24 11:15 2026-03-24 11:45 Europe/Madrid Evolution and Perspectives

Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for sector companies, and trade and non-trade barriers affecting development in Europe.

Talk Stage 2 - The Horeca Hub
11:15h - 11:45h Talk Stage 2 - The Horeca Hub Under previous registration
11:45h
Round Table | The Horeca Hub

The role of associations

Aurélie Dufour
Aurélie Dufour Serving Europe - Speaker
Marilena Körner
Marilena Körner Bundesverband der Systemgastronomie - Speaker
Marine Thizon
Marine Thizon HOTREC - Speaker
Riccardo Orlandi
Riccardo Orlandi AIGRIM y FIPE / Areas - Speaker

#Quality

2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The role of associations

Discussion with representatives from various European associations on their role in today’s market, building on topics addressed in previous panels and sessions within the economic and regulatory context.

Talk Stage 2 - The Horeca Hub
11:45h - 12:15h Talk Stage 2 - The Horeca Hub Under previous registration
12:15h
Conference | The Horeca Hub

Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

David Portalatin
David Portalatin Circana - Speaker
Edurne Uranga
Edurne Uranga Circana - Speaker

#Té

2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

Analysis of the current state and outlook for branded foodservice in the U.S. and Europe, offering key insights on consumer trends, customer behavior, and growth opportunities in the sector.

Talk Stage 2 - The Horeca Hub
12:15h - 13:00h Talk Stage 2 - The Horeca Hub Under previous registration
13:00h
Round Table | The Horeca Hub

Evolution and Trends of Quick Service Restaurants

Alexandre Simon
Alexandre Simon Burger King France - Speaker
João Almeida
João Almeida KFC Iberia - Speaker
Luis Quintiliano
Luis Quintiliano McDonald´s España - Speaker
Núria Moreno
Núria Moreno Worldpanel by Numerator - Moderador

#Cheese

2026-03-24 13:00 2026-03-24 13:45 Europe/Madrid Evolution and Trends of Quick Service Restaurants

Evolution and trends of quick service restaurant categories, comparing markets and contexts, and exploring how companies use consumer insights to guide strategic decisions and identify growth opportunities.

Talk Stage 2 - The Horeca Hub
13:00h - 13:45h Talk Stage 2 - The Horeca Hub Under previous registration
15:30h
Round Table | The Horeca Hub

Trends and Evolution of Organized Full Service Restaurant Market

Alberto Torrado
Alberto Torrado Alsea - Speaker
Luis Comas
Luis Comas AmRest - Speaker
Miguel Afán de Ribera
Miguel Afán de Ribera Simon-Kutcher - Moderador

#Cheese

2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

Talk Stage 2 - The Horeca Hub
15:30h - 16:15h Talk Stage 2 - The Horeca Hub Under previous registration
16:15h
Conference | The Horeca Hub

Airports That Are Shopping Centers

María José Cuenda
María José Cuenda AENA - Speaker

#Quality

2026-03-24 16:15 2026-03-24 16:45 Europe/Madrid Airports That Are Shopping Centers

Airports are enhancing their dining offerings to create more enjoyable and engaging experiences, making transit areas places where eating and drinking are part of the overall journey.

Talk Stage 2 - The Horeca Hub
16:15h - 16:45h Talk Stage 2 - The Horeca Hub Under previous registration
16:45h
Conference | The Horeca Hub

Travel Foodservice: The Operators Perspective

Mathieu Herrero
Mathieu Herrero Areas - Speaker

#Quality

2026-03-24 16:45 2026-03-24 17:15 Europe/Madrid Travel Foodservice: The Operators Perspective

Operators perspective on airport dining: how they adapt their offerings to increasingly demanding travelers and ever-changing spaces

Talk Stage 2 - The Horeca Hub
16:45h - 17:15h Talk Stage 2 - The Horeca Hub Under previous registration
17:15h
Conference | The Horeca Hub

Coffee & Bakery

Jordi Gallés
Jordi Gallés Europastry - Speaker

#Bakery

2026-03-24 17:15 2026-03-24 18:00 Europe/Madrid Coffee & Bakery

How this category is shaping the experience in branded restaurants. From morning coffee rituals to quick breaks and social moments, it shows how offerings are evolving to delight consumers, combine quality and convenience, and create memorable experiences across all moments of consumption.

Talk Stage 2 - The Horeca Hub
17:15h - 18:00h Talk Stage 2 - The Horeca Hub Under previous registration
Wed 25
10:30h
Conference | The Horeca Hub

The Application of Artificial Intelligence in Branded Restaurants

Silvia Leal
Silvia Leal silvialeal.es - Speaker

#Quality

2026-03-25 10:30 2026-03-25 11:10 Europe/Madrid The Application of Artificial Intelligence in Branded Restaurants

Artificial intelligence in organized restaurants is already here, yet its full potential remains untapped. Beyond digitalization, the present thrives on transformation, enhancing processes, improving customer experiences, and creating new business opportunities.

Talk Stage 2 - The Horeca Hub
10:30h - 11:10h Talk Stage 2 - The Horeca Hub Under previous registration
11:10h
Round Table | The Horeca Hub

The Evolution and Future of Delivery in Europe

Íñigo Barea
Íñigo Barea Just Eat España - Speaker
Marcos Alves
Marcos Alves The Fork - Moderador
Zhong Xu
Zhong Xu Deliverect - Speaker

#Bakery

2026-03-25 11:10 2026-03-25 12:00 Europe/Madrid The Evolution and Future of Delivery in Europe

Organized restaurants reach homes through multiple delivery channels, continuously evolving to meet new customer habits and changing consumption needs.

Talk Stage 2 - The Horeca Hub
11:10h - 12:00h Talk Stage 2 - The Horeca Hub Under previous registration
12:00h
Conference | The Horeca Hub

The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

Marius Robles
Marius Robles Youngr - Speaker

#Ham

2026-03-25 12:00 2026-03-25 12:35 Europe/Madrid The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

How nutrition and predictive health have become the new status symbol, boosting longevity, cognitive performance, and overall well-being.

Talk Stage 2 - The Horeca Hub
12:00h - 12:35h Talk Stage 2 - The Horeca Hub Under previous registration
12:35h
Round Table | The Horeca Hub

How to Grow Your Brand Internationally: Investment Funds and Restaurants

Enrique Francia
Enrique Francia Foodbox - Speaker
Henry McGovern
Henry McGovern McWin - Speaker

#Cheese, #Quality

2026-03-25 12:35 2026-03-25 13:15 Europe/Madrid How to Grow Your Brand Internationally: Investment Funds and Restaurants

How to scale a brand internationally, leveraging investor interest and growth strategies in the restaurant and hospitality sector.

Talk Stage 2 - The Horeca Hub
12:35h - 13:15h Talk Stage 2 - The Horeca Hub Under previous registration
15:30h
Round Table | The Horeca Hub

The Future of Food in Retail: Supermarkets: The New Takeaway

Felipe Medina
Felipe Medina ASEDAS - Speaker
Luis Simoes
Luis Simoes Nielsen IQ - Moderador

#Ham

2026-03-25 15:30 2026-03-25 16:15 Europe/Madrid The Future of Food in Retail: Supermarkets: The New Takeaway

Supermarkets no longer just sell groceries—they offer ready-to-eat take-away. Are they prepared to compete with restaurants on the same playing field?

Talk Stage 2 - The Horeca Hub
15:30h - 16:15h Talk Stage 2 - The Horeca Hub Under previous registration
16:15h
Conference | The Horeca Hub

Product Placement and Cobranding

Manuel Zamudio
Manuel Zamudio Krispy Kreme España - Speaker
Marion Racine
Marion Racine Taco Bell ONEUROPE - Speaker

#Bakery

2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement and Cobranding

Brand collaborations and co-branding bringing the restaurant experience into retail, creating synergies between in-store and physical locations, enhancing positioning and reach, and exploring new product lines, export, and strategic partnerships.

Talk Stage 2 - The Horeca Hub
16:15h - 17:00h Talk Stage 2 - The Horeca Hub Under previous registration
17:00h
Conference | The Horeca Hub

Closing remarks, thoughts and reflections from Imagine Foodservice Europe

Borja Hernández de Alba
Borja Hernández de Alba Restaurant Brands Europe / Marcas de Restauración - Speaker
Josep Maria Vallsmadella
Josep Maria Vallsmadella Grupo Ibersol - Moderador
Pere Taberner
Pere Taberner Hostelco - Speaker

#Té

2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Closing remarks, thoughts and reflections from Imagine Foodservice Europe

Closing with the presidents of the organizations after two days full of experiences, data, and insights that drive decision-making.

Talk Stage 2 - The Horeca Hub
17:00h - 17:45h Talk Stage 2 - The Horeca Hub Under previous registration
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