Round Table
La Martinuca, Vicio y Relleno: from niche to globally trending product and brand
Monday 23, 16:45h - 17:45h
| Conference Room by Acciona - The Alimentaria Hub
Under previous registration
2026-03-23 16:45
2026-03-23 17:45
Europe/Madrid
La Martinuca, Vicio y Relleno: from niche to globally trending product and brand
The Spanish omelet, the smash burger, and pasta are global icons in the world of gastronomy. In Spain, these three niches are clearly led by three players who have reached the pinnacle of success thanks to their quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.
Conference Room by Acciona - The Alimentaria HubThe Spanish omelet, the smash burger, and pasta are global icons in the world of gastronomy. In Spain, these three niches are clearly led by three players who have reached the pinnacle of success thanks to their quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.
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