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Aleix Puig

Co-founder and President | VICIO
Aleix Puig

Biography

Aleix Puig co-founded the brand that revolutionized smash burgers in Spain with its quality, attitude, and unique expertise. Puig has taken VICIO from a pandemic-era idea to a national phenomenon.

Sessions

16:00h
Round Table | The Alimentaria Hub

La Martinuca and Vicio: from niche to globally trending product and brand

Aleix Puig
Aleix Puig VICIO Co-founder and President Speaker
Víctor Naranjo
Víctor Naranjo La Martinuca Co-founder and CEO Speaker

2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

 Conference Room by Acciona - The Alimentaria Hub
Mon 23 16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
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