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  • Conference

    QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    The Alimentaria Hub Distribution and Retail Marketing and Communication

    Monday 23, 16:00h - 17:00h | Agora By AECOC - The Alimentaria Hub Free access
    2026-03-23 16:00 2026-03-23 17:00 Europe/Madrid QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    The QR code is presented as the future and present of the barcode to improve efficiency in-store and open a digital channel to communicate directly with the consumer. With this technology, food safety can be enhanced, food waste can be reduced, and at the same time, it can redirect users to an extended product label containing a lot of additional information about the product

    Agora By AECOC - The Alimentaria Hub

    The QR code is presented as the future and present of the barcode to improve efficiency in-store and open a digital channel to communicate directly with the consumer. With this technology, food safety can be enhanced, food waste can be reduced, and at the same time, it can redirect users to an extended product label containing a lot of additional information about the product

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