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    TURF in Action: How to Design the Product Range that Wins Over Consumers

    The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    Wednesday 25, 13:15h - 14:00h | Conference Room by Acciona - The Alimentaria Hub Free access
    2026-03-25 13:15 2026-03-25 14:00 Europe/Madrid TURF in Action: How to Design the Product Range that Wins Over Consumers

    “TURF is the tool that helps companies launch the right range, not just the right product. It maximizes portfolio reach, reduces risk, and ensures every innovation brings in new consumers.”

    Conference Room by Acciona - The Alimentaria Hub

    “TURF is the tool that helps companies launch the right range, not just the right product. It maximizes portfolio reach, reduces risk, and ensures every innovation brings in new consumers.”

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