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Alina Deulofeu Brils

Purchasing Lead (FMCG) | Alimentación - Gran Consumo Barcelona
Alina Deulofeu Brils

Biography

Alina Deulofeu is a senior professional specialised in Procurement and Strategy in the food industry, where she leads a team driving profitability, assortment optimisation and strategic supplier partnerships. She works to position Procurement as a key lever of competitiveness and to elevate its role as a driver of business growth and innovation.

Sessions

13:15h
Round Table | The Horeca Hub

El nuevo tablero de juego de las compras

Alina Deulofeu Brils
Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
Claudia Martínez
Claudia Martínez AUSOLAN - Speaker
Eric Mass
Eric Mass AERCE - Moderador
Yolanda Agüera
Yolanda Agüera AREAS - Speaker

2026-03-23 13:15 2026-03-23 13:45 Europe/Madrid El nuevo tablero de juego de las compras

The procurement function now operates in a radically different environment, marked by geopolitical instability, persistent inflation, and constant cost pressure. This new landscape redefines the rules of negotiation, strategic priorities, and risk management within the supply chain. In this roundtable, we analyze how decision-making criteria are evolving, how supplier relationship models are changing, and which purchasing strategies are required to ensure competitiveness, resilience, and adaptability in HORECA businesses.

 Talk Stage 1 - The Horeca Hub
Mon 23 13:15h - 13:45h Talk Stage 1 - The Horeca Hub Free access
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