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    Alina Deulofeu Brils

    Purchasing Lead (FMCG) | Alimentación - Gran Consumo Barcelona
    Alina Deulofeu Brils

    Biography

    Alina Deulofeu is a senior professional specialised in Procurement and Strategy in the food industry, where she leads a team driving profitability, assortment optimisation and strategic supplier partnerships. She works to position Procurement as a key lever of competitiveness and to elevate its role as a driver of business growth and innovation.

    Sessions

    10:20h
    Round Table | The Horeca Hub

    When HORECA and Retail join forces

    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
    Joan Gurguí
    Joan Gurguí La Bikinería CEO & Founder Speaker
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager Moderador
    Nil Camacho
    Nil Camacho GLOVO Head of Northeast Region - Spain Speaker

    2026-03-23 10:20 2026-03-23 10:50 Europe/Madrid When HORECA and Retail join forces

    The boundaries between HORECA and Retail are blurring, giving way to new strategic alliances that open opportunities for growth, visibility, and diversification. In this roundtable, we explore how restaurateurs and retail operators are learning to work together: how these collaborations are built, how they are negotiated, which models work best, and the challenges they pose in terms of brand, operations, and control. A key conversation to understand how these alliances are redefining customer access and expanding the playing field for both sectors.

     Talk Stage 1 - The Horeca Hub
    Mon 23 10:20h - 10:50h Talk Stage 1 - The Horeca Hub Free access
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    12:50h
    Round Table | The Horeca Hub

    El nuevo tablero de juego de las compras

    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
    Claudia Martínez Lopez
    Claudia Martínez Lopez AUSOLAN Category Manager Speaker
    Eric Mass González
    Eric Mass González AERCE - DeCoD - LKSNext Trainer - Business Advisor Moderador
    Yolanda Agüera Ortiz
    Yolanda Agüera Ortiz AREAS Director of Procurement, Quality, and Master Data Speaker

    2026-03-23 12:50 2026-03-23 13:30 Europe/Madrid El nuevo tablero de juego de las compras

    The procurement function now operates in a radically different environment, marked by geopolitical instability, persistent inflation, and constant cost pressure. This new landscape redefines the rules of negotiation, strategic priorities, and risk management within the supply chain. In this roundtable, we analyze how decision-making criteria are evolving, how supplier relationship models are changing, and which purchasing strategies are required to ensure competitiveness, resilience, and adaptability in HORECA businesses.

     Talk Stage 1 - The Horeca Hub
    Mon 23 12:50h - 13:30h Talk Stage 1 - The Horeca Hub Free access
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