Emilio Gallego Zuazo

Digitalization is entering a new phase: the shift toward data-driven decision making. In this roundtable, industry experts explore how technological tools, their integration, and the intelligent use of information are transforming the daily and strategic management of restaurants.

The executive summary brings together the key insights on digital tools, interconnectivity, and data usage, drawing practical conclusions to improve control, efficiency, and tactical and strategic decision-making.

Digitalization is undergoing a decisive shift: data is moving from being optional to strategic. This session provides context on how technology is changing the way hospitality is managed and decisions are made.

Based on data from the ConectadHOS study promoted by Hostelería de España, this talk analyzes the sector's true moment of digital transformation. Beyond the adoption of tools, the focus is on the strategic shift: from digitizing processes to redesigning business models, experience, and competitiveness. Investment, training, actual use of technology, and the emerging role of AI paint a clear picture: the sector is aware of the change but needs to accelerate to avoid falling behind.