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    Inma de Benito

    Director of Tourism, Culture and Sport. CEOE | Confederación Española de las Organizaciones Empresariales (CEOE)
    Inma de Benito

    Biography

    With 20+ years’ experience in tourism, including senior roles at Iberostar and the Mallorca Hotel Federation. Expert in tourism policy and leadership.

    Sessions

    14:20h
    Cierre | The Horeca Hub

    Executive Summary Politics, Economy & Global Trends

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Speaker

    2026-03-23 14:20 2026-03-23 14:30 Europe/Madrid Executive Summary Politics, Economy & Global Trends

    As an executive summary of this session, we bring together the key economic factors, cost pressures, immediate trends, and the impact of source markets, drawing practical conclusions to adjust business models and make better decisions today.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 14:20h - 14:30h Talk Stage 2 - The Horeca Hub Free access
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    11:10h
    Intro | The Horeca Hub

    Welcome to Politics, Economy & Global Trends Focus Session

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Speaker

    2026-03-23 11:10 2026-03-23 11:20 Europe/Madrid Welcome to Politics, Economy & Global Trends Focus Session

    We are experiencing an economic and global shift that directly impacts margins, costs, and daily business decisions in the HORECA sector. This session provides context, criteria, and clarity to understand what is changing and why.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 11:10h - 11:20h Talk Stage 2 - The Horeca Hub Free access
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    13:40h
    Round Table | The Horeca Hub

    The Map of New Tourism

    Carolina Herrero
    Carolina Herrero ALA General Manager Speaker
    Fernando Villalba Torres
    Fernando Villalba Torres TURESPAÑA Head of Asian Projects and Markets Speaker
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

    A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

     Talk Stage 2 - The Horeca Hub
    Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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    11:45h
    Round Table | The Horeca Hub

    The Role of Associations

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Marine Thizon
    Marine Thizon HOTREC - Hospitality Europe Senior Public Affairs Manager Speaker
    Nicola Del Valle
    Nicola Del Valle McDonald´s/ Serving Europe & EU Government Relations Senior Manager / President Speaker
    Riccardo Orlandi
    Riccardo Orlandi AIGRIM y FIPE / Areas President and Vice President / HR, Legal & Public Affairs Director Speaker

    2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The Role of Associations

    Debate with representatives from various European associations on their role in today’s market, exploring in greater depth the topics addressed in the previous panels and sessions within the current economic and regulatory context.

     Talk Stage 2 - The Horeca Hub
    Tue 24 11:45h - 12:15h Talk Stage 2 - The Horeca Hub Free access
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