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    Leticia Fenoglio

    CEO | Franuí
    Leticia Fenoglio

    Biography

    CEO and Co-Founder of Franuí. Today she leads its international expansion after turning Franuí into the first product of its category on the market.

    Sessions

    14:30h
    Conference | The Alimentaria Hub

    FRANUÍ – Creating a new category: when a brand changes the market

    Leticia Fenoglio
    Leticia Fenoglio Franuí CEO Speaker

    2026-03-25 14:30 2026-03-25 14:45 Europe/Madrid FRANUÍ – Creating a new category: when a brand changes the market

    Very few brands can say they created a category. In this talk, Leticia Fenoglio, CEO of Franuí, will share the Franuí story firsthand and explain why creating a category is one of the greatest privileges a brand can achieve.

     Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 14:30h - 14:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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