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  • Track: Internationalization

    Mon 23
    12:00h
    Presentation | The Alimentaria Hub

    Agri-food industry Argentina: trust, capability, and global projection

    Carla Martín Bonito
    Carla Martín Bonito COPAL President Speaker
    Carlos Solanet
    Carlos Solanet La Rural S.A Commercial Director Speaker
    Diego Sucalesca
    Diego Sucalesca PromArgentina. Agencia Argetina para la Promoción de Inversiones y el Comercio Internacional Chief Executive Officer Speaker

    2026-03-23 12:00 2026-03-23 14:00 Europe/Madrid Agri-food industry Argentina: trust, capability, and global projection

    Built on a strong productive base and a diverse innovative industry, Argentina is consolidating its position as a strategic partner for the global supply of food and beverages.

    Conference Room by Acciona - The Alimentaria Hub
    12:00h - 14:00h Conference Room by Acciona - The Alimentaria Hub Free access
    13:30h
    Tastings | The Horeca Hub

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions.

    Show Stage 2 - The Horeca Hub
    13:30h - 14:15h Show Stage 2 - The Horeca Hub Free access
    15:00h
    Conference | The Alimentaria Hub

    Winning the Global Market: China via JD Cross-border & Europe via Joybuy

    Cici Chen
    Cici Chen JD Cross-Border Head of Cross-border Food & Pets Business Speaker
    Fiona Qi
    Fiona Qi JD Cross-Border Deputy BD Director Moderador
    Marcia Mao
    Marcia Mao JD Cross-Border Head of Global Business Development Speaker

    2026-03-23 15:00 2026-03-23 15:45 Europe/Madrid Winning the Global Market: China via JD Cross-border & Europe via Joybuy
    Sell to China: Unlock opportunities in China's dynamic market, with access to 700+ million active users, by leveraging our proven cooperation models and comprehensive services.
    Sell to UK & EU: Incremental opportunities in the UK and European markets.
    Conference Room by Acciona - The Alimentaria Hub
    15:00h - 15:45h Conference Room by Acciona - The Alimentaria Hub Free access
    15:30h
    Presentation | The Alimentaria Hub

    TATIS FOOD

    2026-03-23 15:30 2026-03-23 15:45 Europe/Madrid TATIS FOOD

    Factory of Mexican products ready to eat, stored at room temperature in Barcelona, ​​Spain.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    15:30h - 15:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    Tue 24
    10:30h
    Conference | The Alimentaria Hub

    New frontiers in the food business in a risky multilateral framework

    José Manuel Cansino
    José Manuel Cansino San Telmo Business School Full professor of Economics Speaker

    2026-03-24 10:30 2026-03-24 11:15 Europe/Madrid New frontiers in the food business in a risky multilateral framework

    More than 720 million people in the Mercosur area are awaiting the European Court of Justice. The EU and India have signed a promising agreement at a time when international trade is moving away from the umbrella of the WTO. Bilateral agreements between large countries are taking precedence over the multilateral framework that has been in place until now, while the planet is experiencing the highest number of open armed conflicts since WW II.

    Agora By AECOC - The Alimentaria Hub
    10:30h - 11:15h Agora By AECOC - The Alimentaria Hub Free access
    14:30h
    Tastings | The Horeca Hub

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-24 14:30 2026-03-24 15:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions .

    Show Stage 1 - The Horeca Hub
    14:30h - 15:15h Show Stage 1 - The Horeca Hub Free access
    Wed 25
    11:00h
    Round Table | The Alimentaria Hub

    The price of animal health: opportunities and threats for the competitiveness

    Jorge Costa
    Jorge Costa Grupo Empresarial Costa Executive Chairman Speaker
    Josep Solé
    Josep Solé Grupo Vall Companys Director of the poultry division Speaker
    Josep Usall
    Josep Usall IRTA CEO Moderador
    Josep Viñas
    Josep Viñas Grup Viñas CEO Speaker
    Natalia Majó
    Natalia Majó IRTA-CReSA Head of the Animal Health Programme at IRTA-CReSA and professor of Animal Health at the UAB Speaker
    Ramón Alsina
    Ramón Alsina Grupo bonÀrea Chief executive officer Speaker

    2026-03-25 11:00 2026-03-25 13:00 Europe/Madrid The price of animal health: opportunities and threats for the competitiveness

    In this session, we will analyse the alternatives available to respond to current threats: from increasing biosecurity measures and maintaining sanitary regionalisation to limit the impact of crises, to reducing production in order to balance the market. Registration link: https://transferencia.irta.cat/en/activitats/irta-meat-conference-at-alimentaria-2026/ 

    Conference Room by Acciona - The Alimentaria Hub
    11:00h - 13:00h Conference Room by Acciona - The Alimentaria Hub Free access
    14:30h
    Conference | The Alimentaria Hub

    FRANUÍ – Creating a new category: when a brand changes the market

    Leticia Fenoglio
    Leticia Fenoglio Franuí CEO Speaker

    2026-03-25 14:30 2026-03-25 14:45 Europe/Madrid FRANUÍ – Creating a new category: when a brand changes the market

    Very few brands can say they created a category. In this talk, Leticia Fenoglio, CEO of Franuí, will share the Franuí story firsthand and explain why creating a category is one of the greatest privileges a brand can achieve.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    14:30h - 14:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    17:00h
    Conference | The Alimentaria Hub

    Guadalajara: Tequila, Gastronomy and Major Events in Latin America

    Alfredo Aceves Fernández
    Alfredo Aceves Fernández Gobierno del Estado de Jalisco (México) Chairman of the Ciudad Creativa Digital (CCD) Trust and Director of the Creative and Digital Industries Development Agency of Jalisco Speaker
    Angel Celorrio
    Angel Celorrio Fira Barcelona Director of Piscina Barcelona (Pool, Wellness & Outdoor) Speaker
    Atenea Chevillotte Delgado
    Atenea Chevillotte Delgado Fira Barcelona International International Event Director - México Hospitality Expo Moderador
    Jorge Serrano
    Jorge Serrano CIDH - Círculo Internacional de Directivos y Directivas de Hotelería General Secretary Speaker
    José Andrés Orendáin de Obeso
    José Andrés Orendáin de Obeso Expo Guadalajara President of the Technical Committee Speaker

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Guadalajara: Tequila, Gastronomy and Major Events in Latin America

    As the food, foodservice and hospitality industries move toward more experiential and global models, Guadalajara stands out as a strong example of integration between product, destination and major events. With public-private collaboration, leading exhibition infrastructure at Expo Guadalajara and a strong gastronomic identity linked to tequila, this ecosystem converges at Mexico Hospitality Expo.

    Conference Room by Acciona - The Alimentaria Hub
    17:00h - 17:45h Conference Room by Acciona - The Alimentaria Hub Free access
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