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    Track: Internationalization

    Fri 17
    17:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Internationalization

    Guadalajara: Tequila, Gastronomy and Major Events in Latin America

    Atenea Chevillotte Delgado
    Atenea Chevillotte Delgado Fira Barcelona International International Event Director - México Hospitality Expo Moderador
    Alfredo Aceves Fernández
    Alfredo Aceves Fernández Gobierno del Estado de Jalisco (México) Chairman of the Ciudad Creativa Digital (CCD) Trust and Director of the Creative and Digital Industries Development Agency of Jalisco Speaker
    José Andrés Orendáin de Obeso
    José Andrés Orendáin de Obeso Expo Guadalajara President of the Technical Committee Speaker
    Jorge Serrano
    Jorge Serrano CIDH - Círculo Internacional de Directivos y Directivas de Hotelería General Secretary Speaker
    Angel Celorrio
    Angel Celorrio Fira Barcelona Director of Piscina Barcelona (Pool, Wellness & Outdoor) Speaker

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Guadalajara: Tequila, Gastronomy and Major Events in Latin America

    As the food, foodservice and hospitality industries move toward more experiential and global models, Guadalajara stands out as a strong example of integration between product, destination and major events. With public-private collaboration, leading exhibition infrastructure at Expo Guadalajara and a strong gastronomic identity linked to tequila, this ecosystem converges at Mexico Hospitality Expo.

     Conference Room by Acciona - The Alimentaria Hub
    Wed 25
    17:00h - 17:45h Conference Room by Acciona - The Alimentaria Hub Free access
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    14:30h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Internationalization

    FRANUÍ – Creating a new category: when a brand changes the market

    Leticia Fenoglio
    Leticia Fenoglio Franuí CEO Speaker

    2026-03-25 14:30 2026-03-25 14:45 Europe/Madrid FRANUÍ – Creating a new category: when a brand changes the market

    Very few brands can say they created a category. In this talk, Leticia Fenoglio, CEO of Franuí, will share the Franuí story firsthand and explain why creating a category is one of the greatest privileges a brand can achieve.

     Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25
    14:30h - 14:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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    11:00h
    Round Table | The Alimentaria Hub Innovation (R&D&I) and Brands Value Internationalization

    The price of animal health: opportunities and threats for the competitiveness

    Josep Usall
    Josep Usall IRTA CEO Moderador
    Ramón Alsina
    Ramón Alsina Grupo bonÀrea Chief executive officer Speaker
    Jorge Costa
    Jorge Costa Grupo Empresarial Costa Executive Chairman Speaker
    Josep Solé
    Josep Solé Grupo Vall Companys Director of the poultry division Speaker
    Josep Viñas
    Josep Viñas Grup Viñas CEO Speaker
    Natalia Majó
    Natalia Majó IRTA-CReSA Head of the Animal Health Programme at IRTA-CReSA and professor of Animal Health at the UAB Speaker

    2026-03-25 11:00 2026-03-25 13:00 Europe/Madrid The price of animal health: opportunities and threats for the competitiveness

    In this session, we will analyse the alternatives available to respond to current threats: from increasing biosecurity measures and maintaining sanitary regionalisation to limit the impact of crises, to reducing production in order to balance the market. Registration link: https://transferencia.irta.cat/en/activitats/irta-meat-conference-at-alimentaria-2026/ 

     Conference Room by Acciona - The Alimentaria Hub
    Wed 25
    11:00h - 13:00h Conference Room by Acciona - The Alimentaria Hub Free access
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