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  • Lorena Salcedo

    Representative | VEGETALES
    Lorena Salcedo

    Biography

    Responsible for Transformational Innovation at Liquats Vegetals. Over 10 years combining science, technology, and strategy in the development of plant-based products.

    Sessions

    11:00h
    Conference | The Alimentaria Hub

    ALIBER “What no one sees where everyone is looking”

    Begoña Rodríguez
    Begoña Rodríguez Goe Tech Center Director Speaker
    Concha Ávila
    Concha Ávila FIAB European Project Manager Speaker
    David Garcia
    David Garcia LEV2050 CEO Speaker
    Eduardo Cotillas
    Eduardo Cotillas FIAB Director of Innovation Speaker
    Gabriela Alcat
    Gabriela Alcat FIAB Project Manager Speaker
    Guillermo Mena
    Guillermo Mena FRUSELVA Innovation Manager Speaker
    Ignasi Papell
    Ignasi Papell Eurecat Singular projects Food Sector Speaker
    Javier López
    Javier López URAPHEX CEO Speaker
    Jesus Lopez Colmenarejo
    Jesus Lopez Colmenarejo Grupo Henar Comunicacion Director Moderador
    John Simpson
    John Simpson FreshCheck CEO Speaker
    José Antonio Moreno
    José Antonio Moreno LABORATORIOS ORDESA Researcher Speaker
    Lorena Salcedo
    Lorena Salcedo VEGETALES Representative Speaker
    Luis Chimeno Moral
    Luis Chimeno Moral Oscillum COO Speaker
    Mauricio García de Quevedo
    Mauricio García de Quevedo FIAB General Director Speaker
    Maurizio Notarfonso
    Maurizio Notarfonso SPES-GEIE Representative Speaker
    Miriam Pateiro
    Miriam Pateiro Fundación Centro Tecnolóxico da Carne Senior R&D& Projects Technician Speaker
    Raquel Costales
    Raquel Costales FUNDACION CITOLIVA, CENTRO TECNOLÓGICO DEL OLIVAR Y DEL ACEITE Responsible for the cooking lab and elaiotechnics areas Speaker
    Ruth Lazaro Torres
    Ruth Lazaro Torres TAISI General Director Speaker
    Xavier Felipe
    Xavier Felipe IRTA Researcher in the Food Quality and Technology Program Speaker

    2026-03-23 11:00 2026-03-23 15:00 Europe/Madrid ALIBER “What no one sees where everyone is looking”

    At ALIBER 2026, the latest trends in new business models (technology platforms, innovation hubs, clusters, etc.), entrepreneurship (startups), new technologies and new trends in healthy food, consumer perception, circular economy and digitalization at the IAB will be presented.

    Auditorio - The Alimentaria Hub
    Mon 23 11:00h - 15:00h Auditorio - The Alimentaria Hub Free access
    11:30h
    Presentation | Fira Food and Hospitality Startups

    FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Alejandro Arranz
    Alejandro Arranz Mahou San Miguel New Technologies Manager Speaker
    Angelo Ferrara
    Angelo Ferrara Holle baby food AG General Director Speaker
    Beatriz Gómez
    Beatriz Gómez Encarna Group - La Finca Key Account Manager Speaker
    Beatriz Mesas
    Beatriz Mesas Incapto Coffee Founder & CPO (Chief Product Officer) Speaker
    Christopher Aguilar
    Christopher Aguilar La Martinuca Chief Marketing Officer (CMO) Speaker
    Gustavo Alonso
    Gustavo Alonso Isla Délice Country Manager Speaker
    Jordi Caballero
    Jordi Caballero Europastry R&D Bread Director Speaker
    José María Cobo
    José María Cobo TranXforma Food CEO Speaker
    Lorena Salcedo
    Lorena Salcedo VEGETALES Representative Speaker
    Lucas Irisarri
    Lucas Irisarri Enhol Alimentación Food Strategy & business Development Manager Speaker

    2026-03-23 11:30 2026-03-23 14:00 Europe/Madrid FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Morning session where corporates from both sectors will present their challenges and their engagement programmes with the entrepreneurial ecosystem to identify solutions that can make them more competitive through collaboration with third parties (open innovation)

    Pitching point
    Mon 23 11:30h - 14:00h Pitching point Free access
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