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    Fira Food and Hospitality Startups

    Tue 07
    16:30h
    Awards Ceremony | Fira Food and Hospitality Startups Startups

    Food & Hospitality Startups Awards Ceremony

    2026-03-24 16:30 2026-03-24 17:00 Europe/Madrid Food & Hospitality Startups Awards Ceremony

    Awards gala where prizes will be presented to the most innovative startup and the one with the strongest track record.

     Conference Room by Acciona - The Alimentaria Hub
    Tue 24
    16:30h - 17:00h Conference Room by Acciona - The Alimentaria Hub Free access
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    11:00h
    Presentation | Fira Food and Hospitality Startups Startups

    FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Rubén González
    Rubén González Mahou San Miguel Lead in entrepreneurship Speaker
    Hernán Hernández
    Hernán Hernández Gloop Co-founder Speaker
    Fernando Santiago
    Fernando Santiago Bühler Group Technology & Startup Scouting Speaker
    Xavier Arola
    Xavier Arola GBSB Global Head of Careers and Entrepreneurship Services Speaker
    Alba García
    Alba García Grupo Empresarial Costa Manager of Corporate R&D&I Speaker
    Juan Francisco Carrillo
    Juan Francisco Carrillo Bagazitos CoFounder Speaker
    Francisco Álvarez Ron
    Francisco Álvarez Ron Hijos de Rivera Innovation Project Manager Speaker
    Begoña Varona
    Begoña Varona Grupo APEX R&D Project Manager Speaker
    José Antonio Rísquez Salas
    José Antonio Rísquez Salas COVAP Innovation and Business Development Manager Speaker
    Laura Gil
    Laura Gil S.A. DAMM Chief Digital and Data Officer Speaker

    2026-03-24 11:00 2026-03-24 12:45 Europe/Madrid FOOD CORPORATES Summit / HOSTELCO CORPORATES Summit

    Morning session where corporates from both sectors will present their challenges and their engagement programmes with the entrepreneurial ecosystem to identify solutions that can make them more competitive through collaboration with third parties (open innovation).

     Pitching point
    Tue 24
    11:00h - 12:45h Pitching point Free access
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    15:00h
    Presentation | Fira Food and Hospitality Startups Startups

    La Vega Innova, the project that will shape the future of the agri-food industry

    Diego Braojos
    Diego Braojos Ministerio de Agricultura, Pesca y Alimentación Digitalisation Coordinator Speaker

    2026-03-24 15:00 2026-03-24 15:15 Europe/Madrid La Vega Innova, the project that will shape the future of the agri-food industry

    Presentation of La Vega Innova as a driving force for change in the agricultural sector, bringing together start-ups, experts, researchers and investors to tackle the most significant challenges spanning from crop farming to livestock farming.

     Pitching point
    Tue 24
    15:00h - 15:15h Pitching point Free access
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    15:15h
    Presentation | Fira Food and Hospitality Startups Startups

    Innovation session

    Elena Fulladosa
    Elena Fulladosa IRTA Researcher in the Food Quality and Technology Programme Speaker
    Brigitte Martínez
    Brigitte Martínez IRTA Innovation Specialist, Food Quality and Technology Programme Speaker

    2026-03-24 15:15 2026-03-24 15:45 Europe/Madrid Innovation session

    A session organised by the Institute for Agri-Food Research and Technology, during which two projects in the field of processed foods with a strong innovative component will be presented.

     Pitching point
    Tue 24
    15:15h - 15:45h Pitching point Free access
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    15:30h
    Conference | Fira Food and Hospitality Startups Startups

    Pitching Day

    2026-03-24 15:30 2026-03-24 16:30 Europe/Madrid Pitching Day - Conference Room by Acciona - The Alimentaria Hub
    Tue 24
    15:30h - 16:30h Conference Room by Acciona - The Alimentaria Hub Free access
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    10:15h
    Round Table | Fira Food and Hospitality Startups Startups

    Future of Nutrition & Digital Wellness Summit

    Noa Altés
    Noa Altés Barcelona Health Hub Event Manager Moderador
    Eduardo Liviano
    Eduardo Liviano Byld Building Manager Speaker
    Antoni López
    Antoni López FemmeUp Business Development Speaker
    Adrià Galdeano
    Adrià Galdeano Atomite Founder & CEO Speaker

    2026-03-24 10:15 2026-03-24 11:00 Europe/Madrid Future of Nutrition & Digital Wellness Summit

    A round-table discussion to discuss innovative projects currently being developed in the beauty and health sectors, which are closely linked to nutrition.

     Pitching point
    Tue 24
    10:15h - 11:00h Pitching point Free access
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    12:45h
    Pitch | Fira Food and Hospitality Startups Startups

    Presentation of Challenges by Attendees at the Open Innovation Challenge

    José Antonio Moreno
    José Antonio Moreno LABORATORIOS ORDESA Researcher Speaker
    Amaya Prat
    Amaya Prat Ametller Origen Sustainability & RDi Manager Speaker
    Lurdes Mochales
    Lurdes Mochales ACCIÓ International Open Innovation Manager Moderador
    Xavier Rubies
    Xavier Rubies We’R Foods - Friselva R&D Area Director Speaker
    Silveri Florenza
    Silveri Florenza Puratos Plant Manager Speaker
    Aida García
    Aida García Fruselva - Maser Grup Project manager Speaker
    Palina Lokazyuk
    Palina Lokazyuk Incapto Sustainability Lead Speaker
    Valeri Salgot
    Valeri Salgot Embotits Salgot General Director Speaker
    Adriana Gálvez
    Adriana Gálvez Fundació Alícia Project Manager Speaker
    Montse Jodar
    Montse Jodar Grup Cacaolat Innovation Manager & Chief Marketing Speaker
    Haydee Compean
    Haydee Compean Frit Ravich Innovation Strategy Speaker
    Josep Batet
    Josep Batet Familia Torres Open innovation manager Speaker
    Olga Gonzalez
    Olga Gonzalez Dallant R&D Manager in food industry Speaker
    Santi Bonet
    Santi Bonet Novacoop Mediterranea Director of Communication, Sustainability, and Institutional Relations Speaker

    2026-03-24 12:45 2026-03-24 14:00 Europe/Madrid Presentation of Challenges by Attendees at the Open Innovation Challenge
    The Open Innovation Challenges are business meetings organized by ACCIÓ that aim to connect companies and public entities seeking innovative solutions with those offering technology.
    In this session, the corporations and entities from the Food Industry that have issued a challenge and are participating in the Open Innovation Challenge Alimentaria 2026 will present their challenges through short pitches.
    Pitching point
    Tue 24
    12:45h - 14:00h Pitching point Free access
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    15:45h
    Pitch | Fira Food and Hospitality Startups Startups

    Presentation of startups and tech providers at the Open Innovation Challenge

    Ana Simon Villacampa
    Ana Simon Villacampa ACCIÓ Open Innovation and Disruption Manager. Catalonia Exponential Speaker

    2026-03-24 15:45 2026-03-24 17:00 Europe/Madrid Presentation of startups and tech providers at the Open Innovation Challenge

    The Open Innovation Challenges are business meetings organized by ACCIÓ that aim to connect companies and public entities seeking innovative solutions with those offering technology.
    The startups and technology providers that have contributed their solutions applicable to the Food Industry and are participating in the Open Innovation Challenge Alimentaria 2026 will present their technology offerings through short pitches.

     Pitching point
    Tue 24
    15:45h - 17:00h Pitching point Free access
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