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Rosario Pedrosa

Manager of the Commercial and Marketing Strategy Area | AECOCSpain
Rosario Pedrosa

Biography

He is currently Manager of the Commercial and Marketing Strategy Area at AECOC. He is also in charge of the Commercial and Marketing Strategy Committee formed by top manufacturers and distributors of the FMCG sector.

Sessions

11:30h
Conference | The Alimentaria Hub Consumer Sustainability

What is sustainability and how does it affect the shopping habits of the shopper

Rosario Pedrosa
Rosario PedrosaAECOCManager of the Commercial and Marketing Strategy Area
15-09-2020 11:3015-09-2020 12:30Europe/MadridWhat is sustainability and how does it affect the shopping habits of the shopper

We are facing a more conscious and responsible consumer, who is changing his buying habits and his relationship with companies and the products he consumes. In this presentation we will show what the shopper understands by sustainability and what attributes he or she is looking for in a product, a brand or company and a sustainable establishment. 

Hall 5 - Agora by AECOC
Tue 15 11:30h - 12:30h Agora by AECOC Free access
11:00h
Conference | The Alimentaria Hub Consumer

The E-shopper in the age of omnicanality

Rosario Pedrosa
Rosario PedrosaAECOCManager of the Commercial and Marketing Strategy Area
17-09-2020 11:0017-09-2020 12:00Europe/MadridThe E-shopper in the age of omnicanality

We will know the main KPI's of online shopping in mass consumption: online shopping habits, buyer penetration, purchase frequency, spending, most purchased categories, top distributors and online manufacturers. All this thanks to the analysis of the purchase behaviour of more than 10,000 Internet users, a research carried out by AECOC Shopperview and Nétrica.

Hall 5 - Agora by AECOC
Thu 17 11:00h - 12:00h Agora by AECOC Free access

Alimentaria & HOSTELCO 2020
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

For this reason, we recommend you to check it frequently.

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