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Rosario Pedrosa

Business strategy and marketing manager | AECOC
Rosario Pedrosa

Biography

With more than 25 years of experience in the sector, he currently leads the Commercial Strategy and Marketing Area of ​​AECOC, from where he provides associates with knowledge, training and a meeting point in terms of commercial strategy and marketing.

Sessions

16:00h
Round Table | The Alimentaria Hub

How to objectify the speech of innovation between Manufacturers and Distributors to create value in Mass Consumption

Rosario Pedrosa
Rosario Pedrosa AECOC Business strategy and marketing manager

05-04-2022 16:00 05-04-2022 17:00 Europe/Madrid How to objectify the speech of innovation between Manufacturers and Distributors to create value in Mass Consumption

Why is there a high percentage of failure in launching new products to the market? Could it be that we do not agree? Are we really all talking about the same thing? Do we agree that innovation is the key lever in generating value in the market? We will debate with the AECOC working group on Efficient Innovation, which has focused on objectifying the innovation discourse, classifying its typology and reflecting on which KPO's are key to measuring its success, so that this contributes to a better understanding of innovation. between Manufacturers and Distributors, and its setting in Proposal of speakers to be confirmed.

 

Tickets: https://www.aecoc.es/activity-no-forma-jornada/como-objetivar-el-discurso-de-la-innovacion-entre-fabricantes-y-distribuidores-para-crear-valor-en-gran-consumo/barcelona-05042022/ 

 Agora by AECOC
Tue 5 16:00h - 17:00h Agora by AECOC Prior registration
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