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Yolanda Agüera Ortiz

Director of Procurement, Quality, and Master Data | AREAS Esplugues de Llobregat
Yolanda Agüera Ortiz

Biography

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Sessions

13:15h
Round Table | The Horeca Hub

El nuevo tablero de juego de las compras

Alina Deulofeu Brils
Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
Claudia Martínez Lopez
Claudia Martínez Lopez AUSOLAN Category Manager Speaker
Eric Mass
Eric Mass AERCE - Moderador
Yolanda Agüera Ortiz
Yolanda Agüera Ortiz AREAS Director of Procurement, Quality, and Master Data Speaker

2026-03-23 13:15 2026-03-23 13:45 Europe/Madrid El nuevo tablero de juego de las compras

The procurement function now operates in a radically different environment, marked by geopolitical instability, persistent inflation, and constant cost pressure. This new landscape redefines the rules of negotiation, strategic priorities, and risk management within the supply chain. In this roundtable, we analyze how decision-making criteria are evolving, how supplier relationship models are changing, and which purchasing strategies are required to ensure competitiveness, resilience, and adaptability in HORECA businesses.

 Talk Stage 1 - The Horeca Hub
Mon 23 13:15h - 13:45h Talk Stage 1 - The Horeca Hub Free access
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