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    Yolanda Agüera Ortiz

    Director of Procurement, Quality, and Master Data | AREAS Esplugues de Llobregat
    Yolanda Agüera Ortiz

    Biography

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    Sessions

    12:50h
    Round Table | The Horeca Hub

    El nuevo tablero de juego de las compras

    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
    Claudia Martínez Lopez
    Claudia Martínez Lopez AUSOLAN Category Manager Speaker
    Eric Mass González
    Eric Mass González AERCE - DeCoD - LKSNext Trainer - Business Advisor Moderador
    Yolanda Agüera Ortiz
    Yolanda Agüera Ortiz AREAS Director of Procurement, Quality, and Master Data Speaker

    2026-03-23 12:50 2026-03-23 13:30 Europe/Madrid El nuevo tablero de juego de las compras

    The procurement function now operates in a radically different environment, marked by geopolitical instability, persistent inflation, and constant cost pressure. This new landscape redefines the rules of negotiation, strategic priorities, and risk management within the supply chain. In this roundtable, we analyze how decision-making criteria are evolving, how supplier relationship models are changing, and which purchasing strategies are required to ensure competitiveness, resilience, and adaptability in HORECA businesses.

     Talk Stage 1 - The Horeca Hub
    Mon 23 12:50h - 13:30h Talk Stage 1 - The Horeca Hub Free access
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