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Track: Bakery, Pastry & Gelato

Mon 23
10:00h
Culinary Demonstration | The Bakery & Pastry Hub

Artificial Intelligence vs. Artisanal Intelligence

Ramón Garriga
Ramón Garriga Gluten Morgen Baker Digital Speaker

2026-03-23 10:00 2026-03-23 10:40 Europe/Madrid Artificial Intelligence vs. Artisanal Intelligence

We will analyze the new role of the artisan baker in communicating with an audience saturated with artificial content. Authenticity is the best tool.

The Bakery & Pastry Hub
10:00h - 10:40h The Bakery & Pastry Hub Visitor pass
11:30h
Culinary Demonstration | The Bakery & Pastry Hub

The future of bread: Innovation and quality

Mari Cruz Barón
Mari Cruz Barón Baking School Barcelona Sabadell Deputy Director Speaker
Yohan Ferrant
Yohan Ferrant Baking School Barcelona Sabadell Director Speaker

2026-03-23 11:30 2026-03-23 12:10 Europe/Madrid The future of bread: Innovation and quality

An in-depth analysis of emerging ingredients, process and technique optimisation, and cutting-edge machinery that will shape the sector over the next decade. Tasting activity led by the Baking School of Barcelona Sabadell.

The Bakery & Pastry Hub
11:30h - 12:10h The Bakery & Pastry Hub Visitor pass
13:00h
Culinary Demonstration | The Bakery & Pastry Hub

Technique, creativity, and evolution in the Spanish National Bakery Team.

Joan Serra
Joan Serra Madeleine by Ferrieres Head Baker Speaker
José Roldán
José Roldán World Baker of The Year 2025 Speaker

2026-03-23 13:00 2026-03-23 13:40 Europe/Madrid Technique, creativity, and evolution in the Spanish National Bakery Team.

Analysis of the most emblematic creations developed by the Spanish National Bakery Team, addressing the technical and creative criteria that have defined its evolution and competitive identity.

The Bakery & Pastry Hub
13:00h - 13:40h The Bakery & Pastry Hub Visitor pass
15:15h
Culinary Demonstration | The Bakery & Pastry Hub

Cocoa and Chocolate: A globalised raw material and its sweet derivative

Nikita Harwich
Nikita Harwich Historian and Economist Speaker

2026-03-23 15:15 2026-03-23 15:55 Europe/Madrid Cocoa and Chocolate: A globalised raw material and its sweet derivative

In the face of the recent production crisis, cocoa prices have skyrocketed. Although the crisis seems to have been overcome for the moment, it continues to reveal the uncertainties facing producing countries and chocolate processing industries: land constraints, disease and climate change, and the need for alternative crops and manufacturing methods. Will good chocolate once again become a luxury product?

The Bakery & Pastry Hub
15:15h - 15:55h The Bakery & Pastry Hub Visitor pass
16:00h
Culinary Demonstration | The Bakery & Pastry Hub

Bachour: The New era of Viennoiserie

Antonio Bachour
Antonio Bachour Bachour Miami Founder Speaker
Lluis Costa
Lluis Costa Valflorida Xocolaters Co-Founder Speaker

2026-03-23 16:00 2026-03-23 16:40 Europe/Madrid Bachour: The New era of Viennoiserie

A four-handed performance by these great professionals, who will give a demonstration of the recipes from Antonio Bachour's new book.

The Bakery & Pastry Hub
16:00h - 16:40h The Bakery & Pastry Hub Visitor pass
16:45h
Culinary Demonstration | The Bakery & Pastry Hub

Processing is Creating: The new role of cocoa at source and in the workshop

Juan Rubio
Juan Rubio Wikichoco Founder Speaker
Mónica Meschini
Mónica Meschini IICCT (International Institute of Chocolate & Cacao Tasting) Co-Founder Speaker

2026-03-23 16:45 2026-03-23 17:25 Europe/Madrid Processing is Creating: The new role of cocoa at source and in the workshop

The processing of cocoa at source—harvesting, fermentation, drying, selection, and traceability—has gone from being an industry standard to becoming a language in its own right, capable of expressing territory, culture, and vision. At the same time, it analyses how, in contemporary workshops, ingredients are no longer incorporated for decoration or flavouring, but to build narrative, balance, coherence, and transmission with the original cocoa.

The Bakery & Pastry Hub
16:45h - 17:25h The Bakery & Pastry Hub Visitor pass
17:30h
Culinary Demonstration | The Bakery & Pastry Hub

Fermentation in desserts: Exploring new textures and aromas.

Lluis Arrufat
Lluis Arrufat Grupo Fandango Executive Chef Speaker
Txema Urda
Txema Urda Tus Fermentados Founder Speaker

2026-03-23 17:30 2026-03-23 18:10 Europe/Madrid Fermentation in desserts: Exploring new textures and aromas.

Four-handed presentation

The Bakery & Pastry Hub
17:30h - 18:10h The Bakery & Pastry Hub Visitor pass
Tue 24
15:30h
Culinary Demonstration | The Bakery & Pastry Hub

We have believed ourselves to be gods

Albert Roca Badia
Albert Roca Badia Sant Croi Director Speaker
Juan Ángel Rodrigálvarez
Juan Ángel Rodrigálvarez Kankel Cacao Founder Speaker

2026-03-24 15:30 2026-03-24 16:10 Europe/Madrid We have believed ourselves to be gods

In an increasingly competitive environment, it is time to rethink dynamics and explore new forms of collaboration. This presentation opens the dialogue on how to achieve real financial sustainability through authentic synergies. We will talk about people, about links between professionals and producers who share a vision, quality and commitment, and about returning to the human aspect to build meaningful projects.

The Bakery & Pastry Hub
15:30h - 16:10h The Bakery & Pastry Hub Visitor pass
Wed 25
10:00h
Culinary Demonstration | The Bakery & Pastry Hub

Key features of the new bakery products

Matt Valette
Matt Valette Morreig Pastelería Co-Founder Speaker
Roger Vilardosa
Roger Vilardosa Mondial du Pain - Speaker

2026-03-25 10:00 2026-03-25 10:40 Europe/Madrid Key features of the new bakery products

Application of advanced baking techniques and analysis of the fillings most in demand on today's market. A unique opportunity to learn from two highly respected experts on how to combine artisanal perfection with new consumer demands. Activity and tasting included by the Baking School Barcelona Sabadell.

The Bakery & Pastry Hub
10:00h - 10:40h The Bakery & Pastry Hub Visitor pass
11:30h
Culinary Demonstration | The Bakery & Pastry Hub

The evolution of the bakery

Begoña San Pedro
Begoña San Pedro KtroMans Founder Speaker
Guillermo Moscoso
Guillermo Moscoso Pan da Moa Founder Speaker

2026-03-25 11:30 2026-03-25 12:10 Europe/Madrid The evolution of the bakery

Both will address the evolution of baking, technological transformation, the evolution of raw materials, new demands, and the current reality of staff and work teams.

The Bakery & Pastry Hub
11:30h - 12:10h The Bakery & Pastry Hub Visitor pass
13:00h
Round Table | The Bakery & Pastry Hub

Generation Z Young People + Bakers = Revolutionaries

Antía Fernández García
Antía Fernández García Panadería Pallarés Manager Speaker
Isabel García Castillo
Isabel García Castillo Panarte Founder Speaker
Marta De Los Reyes García
Marta De Los Reyes García Pan de calidad Director Moderador
Nicolás Sequeira
Nicolás Sequeira New Wave Bakery Founder Speaker
Roger Vilardosa
Roger Vilardosa Mondial du Pain - Speaker

2026-03-25 13:00 2026-03-25 13:40 Europe/Madrid Generation Z Young People + Bakers = Revolutionaries

The round table seeks to inspire those who feel a vocation for the craft and will show how youth can contribute to revitalizing artisanal baking. We will learn about the experiences and challenges they have faced and the vision with which they are revolutionizing artisanal baking. We will talk about fermentations, crafts, training and the entrepreneurial drive that characterizes this new generation.

The Bakery & Pastry Hub
13:00h - 13:40h The Bakery & Pastry Hub Visitor pass
14:30h
Culinary Demonstration | The Bakery & Pastry Hub

No Rules Pastry: The Next Trend

Juan Umbert
Juan Umbert MAKEAT CEO Speaker
Miquel Guarro Carreras
Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

The Bakery & Pastry Hub
14:30h - 15:10h The Bakery & Pastry Hub Visitor pass
15:15h
Culinary Demonstration | The Bakery & Pastry Hub

The product as an experience: A sensory journey through the bakery.

Irene Amat
Irene Amat Itama Pastelería Founder Speaker
Lluc Crusellas
Lluc Crusellas Eukarya Xocolat Founder Speaker

2026-03-25 15:15 2026-03-25 15:55 Europe/Madrid The product as an experience: A sensory journey through the bakery.

They will discuss the various factors that alter, enhance or modify a product into a unique and memorable experience. From the first impression on social media to the final moment when the dessert is tasted, thus going through its transformation.

The Bakery & Pastry Hub
15:15h - 15:55h The Bakery & Pastry Hub Visitor pass
16:00h
Culinary Demonstration | The Bakery & Pastry Hub

Spring Cocoa

Olivier Fernández
Olivier Fernández EGPB Escuela del Gremio de Pastelería de Barcelona Manager Speaker
Saray Ruiz
Saray Ruiz EGPB Escuela del Gremio de Pastelería de Barcelona Director Speaker

2026-03-25 16:00 2026-03-25 16:40 Europe/Madrid Spring Cocoa

Transforming cocoa into chocolate designed to be used in springtime creations.

The Bakery & Pastry Hub
16:00h - 16:40h The Bakery & Pastry Hub Visitor pass
16:45h
Culinary Demonstration | The Bakery & Pastry Hub

Context Matters

Alba Ruiz Ceamanos
Alba Ruiz Ceamanos Morreig Pastelería Founder Speaker
Paula Domènech Guil
Paula Domènech Guil Les Vergers Boiron Pastry Chef & Ambassador Speaker

2026-03-25 16:45 2026-03-25 17:25 Europe/Madrid Context Matters
A practical reflection on the future of pastry-making based on five key areas that are already shaping the sector's evolution: sustainability, inclusivity, product experience, changes in consumer habits and cultural identity.
The presentation offers a critical and realistic view of the sector, understanding sweet products not only as food, but also as a cultural and experiential vehicle.
The Bakery & Pastry Hub
16:45h - 17:25h The Bakery & Pastry Hub Visitor pass
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