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  • Track: Imagine Foodservice Europe

    Tue 24
    10:30h
    Conference | The Horeca Hub

    Welcome

    Adriana Bonezzi
    Adriana Bonezzi Marcas de Restauración General Director Speaker
    Anna Canal
    Anna Canal Alimentaria Director Speaker

    2026-03-24 10:30 2026-03-24 10:45 Europe/Madrid Welcome

    The leadership of both associations will welcome attendees and introduce the two-day program, highlighting its objectives and key themes.

    Talk Stage 2 - The Horeca Hub
    10:30h - 10:45h Talk Stage 2 - The Horeca Hub Free access
    10:45h
    Conference | The Horeca Hub

    Economic Perspectives in Europe

    María Castroviejo
    María Castroviejo Rabobank Senior Analyst, specialized in Consumer Foods & Food Service Speaker

    2026-03-24 10:45 2026-03-24 11:15 Europe/Madrid Economic Perspectives in Europe

    Analysis of the current economic and regulatory context in Europe and its direct impact on the sector. The session focuses on the key challenges and opportunities arising from this environment and highlights the importance of addressing them collectively to strengthen Europe’s competitiveness.

    Talk Stage 2 - The Horeca Hub
    10:45h - 11:15h Talk Stage 2 - The Horeca Hub Free access
    11:15h
    Conference | The Horeca Hub

    Evolution and Perspectives

    Aurélie Dufour
    Aurélie Dufour Yum! Brands / Serving Europe European Sustainability Engagement & Regulation Lead / Vice President Speaker
    Dirk Jacobs
    Dirk Jacobs FoodDrinkEurope General Director Speaker
    Edouard Coppieters
    Edouard Coppieters U.S. Chamber of Commerce to the E.U. Senior Policy Adviser Speaker
    Pablo Pindado
    Pablo Pindado Representación Permanente de España ante la UE Head of Agriculture, Fisheries and Food Moderador

    2026-03-24 11:15 2026-03-24 11:45 Europe/Madrid Evolution and Perspectives

    Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for sector companies, and trade and non-trade barriers affecting development in Europe.

    Talk Stage 2 - The Horeca Hub
    11:15h - 11:45h Talk Stage 2 - The Horeca Hub Free access
    11:45h
    Round Table | The Horeca Hub

    The Role of Associations

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Marine Thizon
    Marine Thizon HOTREC - Hospitality Europe Senior Public Affairs Manager Speaker
    Nicola Del Valle
    Nicola Del Valle McDonald´s/ Serving Europe & EU Government Relations Senior Manager / President Speaker
    Riccardo Orlandi
    Riccardo Orlandi AIGRIM y FIPE / Areas President and Vice President / HR, Legal & Public Affairs Director Speaker

    2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The Role of Associations

    Debate with representatives from various European associations on their role in today’s market, exploring in greater depth the topics addressed in the previous panels and sessions within the current economic and regulatory context.

    Talk Stage 2 - The Horeca Hub
    11:45h - 12:15h Talk Stage 2 - The Horeca Hub Free access
    12:15h
    Conference | The Horeca Hub

    Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    David Portalatin
    David Portalatin Circana Senior Vice President, Food Industry Advisor Speaker
    Edurne Uranga
    Edurne Uranga Circana Vice President Foodservice Europe Speaker

    2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    Analysis of the current state and outlook for branded foodservice in the U.S. and Europe, offering key insights on consumer trends, customer behavior, and growth opportunities in the sector.

    Talk Stage 2 - The Horeca Hub
    12:15h - 13:00h Talk Stage 2 - The Horeca Hub Free access
    13:00h
    Round Table | The Horeca Hub

    Evolution and Trends of Quick Service Restaurants

    Alexandre Simon
    Alexandre Simon Burger King France CEO Speaker
    João Almeida
    João Almeida KFC Iberia Market Leader Speaker
    Núria Moreno
    Núria Moreno Worldpanel by Numerator Global Director Out Of Home & Usage Moderador

    2026-03-24 13:00 2026-03-24 13:45 Europe/Madrid Evolution and Trends of Quick Service Restaurants

    Evolution and trends of quick service restaurant categories, comparing markets and contexts, and exploring how companies use consumer insights to guide strategic decisions and identify growth opportunities.

    Talk Stage 2 - The Horeca Hub
    13:00h - 13:45h Talk Stage 2 - The Horeca Hub Free access
    15:30h
    Round Table | The Horeca Hub

    Trends and Evolution of Organized Full Service Restaurant Market

    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder Speaker
    Luis Comas
    Luis Comas AmRest CEO Speaker
    Miguel Afán de Ribera
    Miguel Afán de Ribera Simon-Kutcher Partner Moderador

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

    The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

    Talk Stage 2 - The Horeca Hub
    15:30h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    16:15h
    Conference | The Horeca Hub

    Airports That Are Shopping Centers

    María José Cuenda
    María José Cuenda AENA General Commercial and Real Estate Director Speaker

    2026-03-24 16:15 2026-03-24 16:45 Europe/Madrid Airports That Are Shopping Centers

    Airports are enhancing their dining offerings to create more enjoyable and engaging experiences, making transit areas places where eating and drinking are part of the overall journey.

    Talk Stage 2 - The Horeca Hub
    16:15h - 16:45h Talk Stage 2 - The Horeca Hub Free access
    16:45h
    Round Table | The Horeca Hub

    The Operator´s Vision

    Josep Maria Vallsmadella
    Josep Maria Vallsmadella Grupo Ibersol Strategic Marketing Director Speaker
    María José Cuenda
    María José Cuenda AENA General Commercial and Real Estate Director Speaker
    Sergio Rodríguez
    Sergio Rodríguez Areas CEO Iberia Speaker

    2026-03-24 16:45 2026-03-24 17:15 Europe/Madrid The Operator´s Vision

    Operators’ perspective on airport food service: how they adapt their offerings to increasingly demanding travelers and to spaces in constant transformation.

    Talk Stage 2 - The Horeca Hub
    16:45h - 17:15h Talk Stage 2 - The Horeca Hub Free access
    Wed 25
    11:10h
    Conference | The Horeca Hub

    Building the Future of Delivery

    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker

    2026-03-25 11:10 2026-03-25 11:35 Europe/Madrid Building the Future of Delivery

    How digitalization and artificial intelligence are reshaping delivery operations on a global scale. From technological integration to order and channel optimization, analisis of how restaurants can drive efficiency, control, and profitability in an increasingly complex and competitive ecosystem.

    Talk Stage 2 - The Horeca Hub
    11:10h - 11:35h Talk Stage 2 - The Horeca Hub Free access
    11:35h
    Round Table | The Horeca Hub

    The Evolution and Future of Delivery in Europe

    Íñigo Barea
    Íñigo Barea Just Eat España General Director Speaker
    José de Isasa
    José de Isasa Bronze Technologies Co-founder & CRO Moderador
    Marinus Van Gestel
    Marinus Van Gestel Uber Eats Senior Director and Regional GM Speaker
    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker

    2026-03-25 11:35 2026-03-25 12:00 Europe/Madrid The Evolution and Future of Delivery in Europe

    Leading delivery players will discuss the sector’s transformation across Europe: new logistics models, workforce professionalization, profitability, regulation, and shifting consumer behavior. A strategic conversation on how platforms and restaurants are adapting their models to address the market’s upcoming challenges.

    Talk Stage 2 - The Horeca Hub
    11:35h - 12:00h Talk Stage 2 - The Horeca Hub Free access
    13:15h
    Conference | The Horeca Hub

    Case Study: Key Strategies and Pathways for Brand Internationalization

    Stéphane Klein
    Stéphane Klein Board Member and Senior Advisor Speaker

    2026-03-25 13:15 2026-03-25 14:00 Europe/Madrid Case Study: Key Strategies and Pathways for Brand Internationalization

    A practical look at brand internationalization, exploring key decisions, lessons and challenges to achieve solid, sustainable growth in new markets.

    Talk Stage 2 - The Horeca Hub
    13:15h - 14:00h Talk Stage 2 - The Horeca Hub Free access
    15:30h
    Conference | The Horeca Hub

    Retail Foodservice: Keys, Insights & Takeaways

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:30 2026-03-25 15:55 Europe/Madrid Retail Foodservice: Keys, Insights & Takeaways

    Insights and key trends shaping food retail and foodservice, exploring market shifts and the forces redefining consumer behavior and ready-to-eat offerings.

    Talk Stage 2 - The Horeca Hub
    15:30h - 15:55h Talk Stage 2 - The Horeca Hub Free access
    15:55h
    Conference | The Horeca Hub

    Supermarkets: The New Takeaway

    Alberto Peironcely
    Alberto Peironcely ASEDAS - Asociación Española de Distribuidores, Autoservicios y Supermercados Director of Regulatory Affairs Speaker
    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:55 2026-03-25 16:15 Europe/Madrid Supermarkets: The New Takeaway

    The new competitive landscape between supermarkets and restaurants in take-away. Competition or coexistence? Models, partnerships and key future challenges.

    Talk Stage 2 - The Horeca Hub
    15:55h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    16:15h
    Round Table | The Horeca Hub

    Product Placement & Cobranding

    Manuel Zamudio
    Manuel Zamudio Krispy Kreme España CEO Speaker
    Marion Racine
    Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker

    2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement & Cobranding

    Brand partnerships and co-branding to bring the restaurant experience into retail, creating synergies between store and venue, and exploring new ranges, exports and alliances.

    Talk Stage 2 - The Horeca Hub
    16:15h - 17:00h Talk Stage 2 - The Horeca Hub Free access
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