Food, AI and fake news: challenges for competitiveness and reputation

Conversation on the impact of fake news and AI on food and their effects on reputation, competitiveness and consumer trust. Based on the report “Health, Food and Fake News”, the causes of misinformation, its consequences for the sector and the strategies to anticipate and respond to these crises will be addressed. The discussion will also examine how generative AI is impacting consumers’ ability to influence and recommend products.