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    Carlos Serrano

    CIO & Product Lead | BOB Agency
    Carlos Serrano

    Biography

    I am CIO&Product Lead at BOB Agency. Since 2021, I turn data and technology into real impact. I connect creativity, data and AI to drive business, build profitable products and open new growth areas.

    Sessions

    12:30h
    Presentation | The Alimentaria Hub

    Will Your Company’s Next Employee of the Year Be Human?

    Carlos Serrano
    Carlos Serrano BOB Agency CIO & Product Lead Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Will Your Company’s Next Employee of the Year Be Human?

    The rules of the game have changed. AI is no longer just a tool for chatting or creating text; it can now pursue business goals and make autonomous decisions. We have moved from giving simple instructions to ChatGPT to enabling AI to work independently to deliver results. Today, there is a strong competitive advantage in redesigning processes and a real cost in continuing to rely on legacy tools in this new era

     Conference Room by Acciona - The Alimentaria Hub
    Tue 24 12:30h - 13:15h Conference Room by Acciona - The Alimentaria Hub Free access
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