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Marta Munne

Shopperview Consultant | AECOC
Marta Munne

Biography

With more than 10 years of experience in market research, Marta has developed her professional career studying the purchase and consumption behavior of the shopper from different perspectives and in different sectors of mass consumption.

Sessions

17:00h
Conference | The Alimentaria Hub

The challenges presented by the new consumer: purchasing and consumption habits

Marta Munne
Marta Munne AECOC Shopperview Consultant

04-04-2022 17:00 04-04-2022 18:00 Europe/Madrid The challenges presented by the new consumer: purchasing and consumption habits

How have consumer needs and priorities changed? What do you ask companies? In this session we will see the evolution of the purchase and consumption behavior of the shopper and what changes are here to stay. We will present the results of the recent 8th Wave of the AECOC Shopperview Barometer, changes in purchasing and consumption behavior inside and outside the home. We will address issues that are relevant and of great impact for FMCG companies such as the rise of online shopping, the growing life at home, the impact of teleworking, the healthy and sustainable awareness of the consumer, all of them drivers of change in the new consumer.

 

Tickets: https://www.aecoc.es/activity-no-forma-jornada/los-retos-que-presenta-el-nuevo-consumidor-habitos-de-compra-y-consumo/barcelona-04042022/

 Agora by AECOC
Mon 4 17:00h - 18:00h Agora by AECOC Prior registration
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