Presentation
Consumer Research That Works: 7 Keys for Reliable, Winning Decisions
Tuesday 24, 13:15h - 14:00h
| Sala INNOVAL by CaixaBank - The Alimentaria Hub
Free access
2026-03-24 13:15
2026-03-24 14:00
Europe/Madrid
Consumer Research That Works: 7 Keys for Reliable, Winning Decisions
This presentation covers seven essential keys for conducting solid consumer research in the food sector: defining clear objectives, selecting the right sample, creating realistic testing contexts, choosing the proper methodology, ensuring data quality, analyzing rigorously, and turning insights into actionable decisions that drive innovation and reduce risk.
Sala INNOVAL by CaixaBank - The Alimentaria HubThis presentation covers seven essential keys for conducting solid consumer research in the food sector: defining clear objectives, selecting the right sample, creating realistic testing contexts, choosing the proper methodology, ensuring data quality, analyzing rigorously, and turning insights into actionable decisions that drive innovation and reduce risk.
