Track: Innovation (R&D&I) and Brands Value

This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

The Spanish omelet, the smash burger, and pasta are global icons in the world of gastronomy. In Spain, these three niches are clearly led by three players who have reached the pinnacle of success thanks to their quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

The rules of the game have changed. AI is no longer just a tool for chatting or creating text; it can now pursue business goals and make autonomous decisions. We have moved from giving simple instructions to ChatGPT to enabling AI to work independently to deliver results. Today, there is a strong competitive advantage in redesigning processes and a real cost in continuing to rely on legacy tools in this new era

Preventive health and longevity are the new status symbols — not luxury, not wealth.
The real question is whether the food industry is ready to lead this shift or will remain trapped in legacy models. What opportunities exist to move fast and own a place in consumers’ emerging lifestyles? And, more importantly, what will be the kryptonite — the strategic blind spots that could make today’s winners irrelevant tomorrow?

Step into the fast-moving world of functional food and beverage innovation as we explore today’s key consumer health concerns and how brands are responding. We’ll spotlight the health areas gaining momentum, the claims shaping purchase decisions, and the ingredients driving product development, from evolving protein and fiber to the next wave of functional ingredients.

This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

Get ready to shape the next wave of food and beverage innovation with the Global Flavor Trends 2026 presentation. Discover five critical, consumer- and market-driven flavor trends set to define the year ahead. Gain actionable insights, real-world examples, and inspiration to support product development, marketing, and strategic innovation.