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Track: Innovation (R&D&I) and Brands Value

Mon 23

11:00h

Conference | The Alimentaria Hub

ALIBER “What no one sees where everyone is looking”

Ana Rodriguez Ministerio de Agricultura, Pesca y Alimentación Secretary General of Agricultural Resources and Food Safety Speaker

Begoña Rodríguez Goe Tech Center Director Speaker

David Garcia LEV2050 CEO Speaker

Eduardo Cotillas FIAB Director of Innovation Speaker

Guillermo Mena FRUSELVA Innovation Manager Speaker

Ignasi Papell Eurecat Singular projects Food Sector Speaker

Javier López URAPHEX CEO Speaker

Jesus Lopez Colmenarejo Grupo Henar Comunicacion Director Moderador

John Simpson FreshCheck CEO Speaker

José Antonio Moreno LABORATORIOS ORDESA Researcher Speaker

Lorena Salcedo VEGETALES Representative Speaker

Luis Chimeno Moral Oscillum COO Speaker

Mauricio García de Quevedo FIAB General Director Speaker

Miriam Pateiro Fundación Centro Tecnolóxico da Carne Senior R&D& Projects Technician Speaker

Raquel Costales FUNDACION CITOLIVA, CENTRO TECNOLÓGICO DEL OLIVAR Y DEL ACEITE Responsible for the cooking lab and elaiotechnics areas Speaker

Ruth Lazaro Torres TAISI General Director Speaker

Silvia García de la Torre EATEX - CNTA Innovation & Collaborative Ecosystems Director Speaker

2026-03-23 11:00 2026-03-23 15:00 Europe/Madrid ALIBER “What no one sees where everyone is looking”

At ALIBER 2026, the latest trends in new business models (technology platforms, innovation hubs, clusters, etc.), entrepreneurship (startups), new technologies and new trends in healthy food, consumer perception, circular economy and digitalization at the IAB will be presented.

Auditorio - The Alimentaria Hub

11:00h - 15:00h Auditorio - The Alimentaria Hub Free access

12:00h

Conference | The Alimentaria Hub

Top 10 Trends 2026 in Food & Beverages

Enric Tardio Capdevila Innova Market Insights Senior Business Development / Manager EU & LATAM Speaker

2026-03-23 12:00 2026-03-23 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

Sala INNOVAL by CaixaBank - The Alimentaria Hub

12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access

13:00h

Conference | The Alimentaria Hub

Deep Tech in the food industry: Technology redefines the factory of the future

Ricardo Díaz AINIA Digital Transformation Director Speaker

2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Deep Tech in the food industry: Technology redefines the factory of the future

The food industry is undergoing an unprecedented transformation driven by Deep Tech technologies such as AI, robotics, photonics and biotechnology. These solutions are reshaping processes, optimising resources and addressing social and environmental challenges that were considered insurmountable. We will explore real case studies from leading companies applying these technologies, redefining production models and sector competitiveness.

Agora By AECOC - The Alimentaria Hub

13:00h - 13:45h Agora By AECOC - The Alimentaria Hub Free access

16:00h

Round Table | The Alimentaria Hub

La Martinuca and Vicio: from niche to globally trending product and brand

Aleix Puig VICIO Co-founder and President Speaker

Víctor Naranjo La Martinuca Co-founder and CEO Speaker

2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

Conference Room by Acciona - The Alimentaria Hub

16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access

17:00h

Conference | The Alimentaria Hub

Key trends in modern consumer behavior

Marta Munné AECOC Shopper Insights Manager Speaker

2026-03-23 17:00 2026-03-23 18:00 Europe/Madrid Key trends in modern consumer behavior

Understanding how and why consumers make purchasing decisions helps anticipate future behaviors and remain relevant in a dynamic market. Fresh, up-to-date insights lead to stronger decisions and more effective strategies. In this session, you’ll explore the key trends set to define the shopper in 2026 and learn how to adapt your company’s strategy with confidence.

Agora By AECOC - The Alimentaria Hub

17:00h - 18:00h Agora By AECOC - The Alimentaria Hub Free access

17:00h

Conference | The Alimentaria Hub

GLP-1 and Satiety: The Next Frontier in Food Industry

Leyre Urtasun CNTA R&D Product Development Manager at CNTA Speaker

2026-03-23 17:00 2026-03-23 17:45 Europe/Madrid GLP-1 and Satiety: The Next Frontier in Food Industry

How is the trend of satiating products linked to GLP-1 redefining food innovation? In this presentation, we will explore the challenges and strategic opportunities it presents for the agri-food industry.

Sala INNOVAL by CaixaBank - The Alimentaria Hub

17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access

Tue 24

12:30h

Presentation | The Alimentaria Hub

Will Your Company’s Next Employee of the Year Be Human?

Carlos Serrano BOB Agency CIO & Product Lead Speaker

2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Will Your Company’s Next Employee of the Year Be Human?

The rules of the game have changed. AI is no longer just a tool for chatting or creating text; it can now pursue business goals and make autonomous decisions. We have moved from giving simple instructions to ChatGPT to enabling AI to work independently to deliver results. Today, there is a strong competitive advantage in redesigning processes and a real cost in continuing to rely on legacy tools in this new era

Conference Room by Acciona - The Alimentaria Hub

12:30h - 13:15h Conference Room by Acciona - The Alimentaria Hub Free access

13:30h

Conference | The Alimentaria Hub

Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

2026-03-24 13:30 2026-03-24 14:30 Europe/Madrid Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

Preventive health and longevity are the new status symbols — not luxury, not wealth.
The real question is whether the food industry is ready to lead this shift or will remain trapped in legacy models. What opportunities exist to move fast and own a place in consumers’ emerging lifestyles? And, more importantly, what will be the kryptonite — the strategic blind spots that could make today’s winners irrelevant tomorrow?

Conference Room by Acciona - The Alimentaria Hub

13:30h - 14:30h Conference Room by Acciona - The Alimentaria Hub Free access

13:30h

Conference | The Alimentaria Hub

Functional Foods Forward: Winning the Next Wave of Health Innovation

Barbara Bosch Reverter Central Café Barcelona CEO Speaker

2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Functional Foods Forward: Winning the Next Wave of Health Innovation

Step into the fast-moving world of functional food and beverage innovation as we explore today’s key consumer health concerns and how brands are responding. We’ll spotlight the health areas gaining momentum, the claims shaping purchase decisions, and the ingredients driving product development, from evolving protein and fiber to the next wave of functional ingredients.

Agora By AECOC - The Alimentaria Hub

13:30h - 14:15h Agora By AECOC - The Alimentaria Hub Free access

17:00h

Round Table | The Alimentaria Hub

From concept to market: how to innovate successfully in new foods

Alejandro González PASCUAL Director of Innovation, R&D, Quality, Health and Regulatory Affairs Speaker

Begoña Ruiz AINIA Director of Technologies Moderador

Javier Allué PROFAND Director of Innovation and Product Development Speaker

Joaquin del Río Vicky Foods Director of Innovation and Quality Speaker

Vanessa Martínez CARINSA CEO Speaker

2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid From concept to market: how to innovate successfully in new foods

How can challenges be turned into opportunities to create innovative foods? This panel discussion will bring together leading companies to share real-life experiences in new product development, addressing technological, organisational and regulatory barriers. Collaboration, creativity and agility will be highlighted as key drivers to accelerate innovation in the food of the future.

Agora By AECOC - The Alimentaria Hub

17:00h - 17:45h Agora By AECOC - The Alimentaria Hub Free access

Wed 25

12:00h

Conference | The Alimentaria Hub

Functional ingredients: innovation that drives health and the market

Esther De Paz CNTA Researcher in Novel Food Ingredients Speaker

2026-03-25 12:00 2026-03-25 12:45 Europe/Madrid Functional ingredients: innovation that drives health and the market

In this talk, we will analyze the development of functional foods, their impact on the industry, and the challenges of turning science into competitive value propositions.

Auditorio - The Alimentaria Hub

12:00h - 12:45h Auditorio - The Alimentaria Hub Free access

13:00h

Conference | The Alimentaria Hub

Beyond conventional sources: a new generation of ingredients

Begoña Ruiz AINIA Director of Technologies Speaker

2026-03-25 13:00 2026-03-25 13:30 Europe/Madrid Beyond conventional sources: a new generation of ingredients

We will explore how the new generation of analogues overcomes the limitations of plant-based products. We will present innovations based on lemna, single-cell proteins and in vitro cultivated meat—technologies that unlock new possibilities in taste, texture and sustainability, offering more efficient and attractive alternatives for the food industry.

Sala INNOVAL by CaixaBank - The Alimentaria Hub

13:00h - 13:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access

Thu 26

12:30h

Conference | The Alimentaria Hub

Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

Roberto Ortuño AINIA Food Safety and Quality Manager Speaker

2026-03-26 12:30 2026-03-26 13:15 Europe/Madrid Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

We will address how to anticipate the main food safety challenges through data-driven approaches, digitalisation and a preventive mindset. We will explore AI as a tool and present SEALI-Hub, an AINIA initiative designed to help food companies detect, assess and prevent risks, strengthening market confidence.

Agora By AECOC - The Alimentaria Hub

12:30h - 13:15h Agora By AECOC - The Alimentaria Hub Free access

Track: Innovation (R&D&I) and Brands Value

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