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The Alimentaria Hub

Mon 23
12:00h
Conference | The Alimentaria Hub

Top 10 Trends 2026 in Food & Beverages

Melania Calderon
Melania Calderon Innova Market Insights Senior Consultant Speaker

#Quality

2026-03-23 12:00 2026-03-23 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
13:00h
Conference | The Alimentaria Hub

Deep Tech in the food industry: Technology redefines the factory of the future

Ricardo Díaz
Ricardo Díaz AINIA Digital Transformation Director Speaker

#Quality

2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Deep Tech in the food industry: Technology redefines the factory of the future

The food industry is undergoing an unprecedented transformation driven by Deep Tech technologies such as AI, robotics, photonics and biotechnology. These solutions are reshaping processes, optimising resources and addressing social and environmental challenges that were considered insurmountable. We will explore real case studies from leading companies applying these technologies, redefining production models and sector competitiveness.

Agora By AECOC - The Alimentaria Hub
13:00h - 13:45h Agora By AECOC - The Alimentaria Hub Visitor pass
16:45h
Round Table | The Alimentaria Hub

La Martinuca, Vicio y Relleno: from niche to globally trending product and brand

Aleix Puig
Aleix Puig VICIO Cofounder y Presidente Speaker
Oriol Reull
Oriol Reull RELLENO Cofounder Speaker
Víctor Naranjo
Víctor Naranjo La Martinuca Cofounder y CEO Speaker

#Quality

2026-03-23 16:45 2026-03-23 17:45 Europe/Madrid La Martinuca, Vicio y Relleno: from niche to globally trending product and brand

The Spanish omelet, the smash burger, and pasta are global icons in the world of gastronomy. In Spain, these three niches are clearly led by three players who have reached the pinnacle of success thanks to their quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

Conference Room by Acciona - The Alimentaria Hub
16:45h - 17:45h Conference Room by Acciona - The Alimentaria Hub Visitor pass
17:00h
Conference | The Alimentaria Hub

GLP-1 and Satiety: The Next Frontier in Food Industry

Leyre Urtasun
Leyre Urtasun CNTA R&D Product Development Manager at CNTA Speaker

#Quality

2026-03-23 17:00 2026-03-23 17:45 Europe/Madrid GLP-1 and Satiety: The Next Frontier in Food Industry

How is the trend of satiating products linked to GLP-1 redefining food innovation? In this presentation, we will explore the challenges and strategic opportunities it presents for the agri-food industry.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
Tue 24
11:00h
Conference | The Alimentaria Hub

Food with Purpose: How the Agri-Food Sector Generates Positive Social Impact

#Quality

2026-03-24 11:00 2026-03-24 13:00 Europe/Madrid Food with Purpose: How the Agri-Food Sector Generates Positive Social Impact

Leading companies in the agri-food sector that are part of the Sustainable Food Systems initiative —a working group driven by Forética aiming to contribute to the sustainable transformation of food systems through private-sector leadership— will share the measures they are implementing to generate positive social impact in communities, consumers, and their employees.

In this session, the organizations will demonstrate what it means to lead by example, showcasing the results and positive impacts already being achieved for people’s well-being.

Auditorio - The Alimentaria Hub
11:00h - 13:00h Auditorio - The Alimentaria Hub Visitor pass
11:30h
Conference | The Alimentaria Hub

Sustainable Food:How do we align regulations,economy,innovation and consumption?

#Ham

2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Sustainable Food:How do we align regulations,economy,innovation and consumption?

Global food systems face the challenge of balancing regulations, economics, production, health, and culture. Decisions impact the environment, business competitiveness and social well-being. The challenge is to move toward more sustainable and healthy models without sacrificing accessibility, cultural diversity, or economic value, through innovation, science, and cooperation. ALIMENTARIA's 50th anniversary invites reflection.

Conference Room by Acciona - The Alimentaria Hub
11:30h - 12:15h Conference Room by Acciona - The Alimentaria Hub Visitor pass
12:30h
Presentation | The Alimentaria Hub

Will Your Company’s Next Employee of the Year Be Human?

Carlos Serrano
Carlos Serrano BOB Agency CIO & Product Lead Speaker

#Ham

2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Will Your Company’s Next Employee of the Year Be Human?

The rules of the game have changed. AI is no longer just a tool for chatting or creating text; it can now pursue business goals and make autonomous decisions. We have moved from giving simple instructions to ChatGPT to enabling AI to work independently to deliver results. Today, there is a strong competitive advantage in redesigning processes and a real cost in continuing to rely on legacy tools in this new era

Conference Room by Acciona - The Alimentaria Hub
12:30h - 13:15h Conference Room by Acciona - The Alimentaria Hub Visitor pass
13:30h
Conference | The Alimentaria Hub

Functional Foods Forward: Winning the Next Wave of Health Innovation

Barbara Bosch
Barbara Bosch Barbara Bosch Account Manager Speaker

#Ham

2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Functional Foods Forward: Winning the Next Wave of Health Innovation

Step into the fast-moving world of functional food and beverage innovation as we explore today’s key consumer health concerns and how brands are responding. We’ll spotlight the health areas gaining momentum, the claims shaping purchase decisions, and the ingredients driving product development, from evolving protein and fiber to the next wave of functional ingredients.

Agora By AECOC - The Alimentaria Hub
13:30h - 14:15h Agora By AECOC - The Alimentaria Hub Visitor pass
13:30h
Conference | The Alimentaria Hub

Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

Marius Robles
Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

#Té

2026-03-24 13:30 2026-03-24 14:30 Europe/Madrid Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

Preventive health and longevity are the new status symbols — not luxury, not wealth.
The real question is whether the food industry is ready to lead this shift or will remain trapped in legacy models. What opportunities exist to move fast and own a place in consumers’ emerging lifestyles? And, more importantly, what will be the kryptonite — the strategic blind spots that could make today’s winners irrelevant tomorrow?

Conference Room by Acciona - The Alimentaria Hub
13:30h - 14:30h Conference Room by Acciona - The Alimentaria Hub Visitor pass
16:00h
Presentation | The Alimentaria Hub

Less Hunger, more innovation: Ozempic phenomenon is redefining food Industry.

#Cheese

2026-03-24 16:00 2026-03-24 16:45 Europe/Madrid Less Hunger, more innovation: Ozempic phenomenon is redefining food Industry.

GLP-1 receptor agonists such as Ozempic have transformed the treatment of obesity, also reshaping the relationship with food by suppressing appetite and creating new nutritional challenges. In this context, the food industry has the opportunity to contribute to the well-being of people undergoing treatment with these drugs, helping to sustain their benefits, mitigate side effects, and meet new nutritional needs.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
16:00h - 16:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
16:00h
Conference | The Alimentaria Hub

From the Table to the Podium: The Cuisine of the Elite Athlete

Petr Cech
Petr Cech Petr Cech Administrador Speaker

#Quality

2026-03-24 16:00 2026-03-24 16:45 Europe/Madrid From the Table to the Podium: The Cuisine of the Elite Athlete

Open and interactive conference with an initial presentation by the speaker, followed by an interactive talk and session.

Auditorio - The Alimentaria Hub
16:00h - 16:45h Auditorio - The Alimentaria Hub Visitor pass
17:00h
Round Table | The Alimentaria Hub

Food & fake news: a new challenge for competitiveness and reputation

Fernando Moraleda
Fernando Moraleda LLYC Sénior Advisor Alimentación Speaker
Patricia Charro
Patricia Charro LLYC Global Innovation Manager Speaker

#Té

2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid Food & fake news: a new challenge for competitiveness and reputation

A conversation on the impact of fake news in the food sector and its effects on reputation, competitiveness and consumer trust. Based on the report “Health, Food and Fake News,” the session will explore the causes of misinformation, its consequences for the sector and the most effective strategies to anticipate and respond to these crises.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
17:00h
Round Table | The Alimentaria Hub

From concept to market: how to innovate successfully in new foods

Alejandro González
Alejandro González CALIDAD PASCUAL Director of Innovation, R&D, Quality, Health, and Regulatory Affairs Speaker
Begoña Ruiz
Begoña Ruiz AINIA Director of Technologies Moderador
Javier Allué
Javier Allué PROFAND Director of Innovation and Product Development Speaker
Joaquin del Río
Joaquin del Río Vicky Foods Director of Innovation and Quality Speaker
Vanessa Martínez
Vanessa Martínez CARINSA CEO Speaker

#Quality

2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid From concept to market: how to innovate successfully in new foods

How can challenges be turned into opportunities to create innovative foods? This panel discussion will bring together leading companies to share real-life experiences in new product development, addressing technological, organisational and regulatory barriers. Collaboration, creativity and agility will be highlighted as key drivers to accelerate innovation in the food of the future.

Agora By AECOC - The Alimentaria Hub
17:00h - 17:45h Agora By AECOC - The Alimentaria Hub Visitor pass
Wed 25
10:30h
Round Table | The Alimentaria Hub

AI in the food industry: from recipe to production

Helena Torrell
Helena Torrell EURECAT Genomics Manager at Eurecat Speaker
Pol Torres
Pol Torres Manager of AI Projects in Food and Agriculture Moderador

#Quality

2026-03-25 10:30 2026-03-25 11:45 Europe/Madrid AI in the food industry: from recipe to production
Food 5.0 is transforming the food industry by combining AI, digitalization, robotics, sensor technology, and data to optimize production processes, improve traceability, safety, and food quality, and reduce costs and environmental impact.
Efficiency, innovation, and sustainability are just the beginning: the future of food production is already in the factory.
Sala INNOVAL by CaixaBank - The Alimentaria Hub
10:30h - 11:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
12:00h
Conference | The Alimentaria Hub

Top 10 Trends 2026 in Food & Beverages

Melania Calderon
Melania Calderon Innova Market Insights Senior Consultant Speaker

#Cheese, #Quality

2026-03-25 12:00 2026-03-25 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
12:00h
Conference | The Alimentaria Hub

Functional ingredients: innovation that drives health and the market

Carolina González
Carolina González CNTA R&D Manager of New Food Ingredients at CNTA Speaker

#Quality

2026-03-25 12:00 2026-03-25 12:45 Europe/Madrid Functional ingredients: innovation that drives health and the market

In this talk, we will analyze the development of functional foods, their impact on the industry, and the challenges of turning science into competitive value propositions.

Auditorio - The Alimentaria Hub
12:00h - 12:45h Auditorio - The Alimentaria Hub Visitor pass
13:00h
Conference | The Alimentaria Hub

Beyond conventional sources: a new generation of ingredients

Begoña Ruiz
Begoña Ruiz AINIA Director of Technologies Speaker

#Quality

2026-03-25 13:00 2026-03-25 13:30 Europe/Madrid Beyond conventional sources: a new generation of ingredients

We will explore how the new generation of analogues overcomes the limitations of plant-based products. We will present innovations based on lemna, single-cell proteins and in vitro cultivated meat—technologies that unlock new possibilities in taste, texture and sustainability, offering more efficient and attractive alternatives for the food industry.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
13:00h - 13:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
Thu 26
12:00h
Conference | The Alimentaria Hub

Top Global Flavor Trends 2026

Brenda Sosa
Brenda Sosa Diaz Account Manager Speaker

#Bakery, #Quality

2026-03-26 12:00 2026-03-26 12:45 Europe/Madrid Top Global Flavor Trends 2026

Get ready to shape the next wave of food and beverage innovation with the Global Flavor Trends 2026 presentation. Discover five critical, consumer- and market-driven flavor trends set to define the year ahead. Gain actionable insights, real-world examples, and inspiration to support product development, marketing, and strategic innovation.

Sala INNOVAL by CaixaBank - The Alimentaria Hub
12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Visitor pass
12:30h
Conference | The Alimentaria Hub

Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

#Quality

2026-03-26 12:30 2026-03-26 13:15 Europe/Madrid Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

We will address how to anticipate the main food safety challenges through data-driven approaches, digitalisation and a preventive mindset. We will explore AI as a tool and present SEALI-Hub, an AINIA initiative designed to help food companies detect, assess and prevent risks, strengthening market confidence.

Agora By AECOC - The Alimentaria Hub
12:30h - 13:15h Agora By AECOC - The Alimentaria Hub Visitor pass
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