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Conference

Boost your brand with sensory claims

The Alimentaria Hub Innovation (R&D&I) and Brands Value

Monday 18, 16:00h - 16:45h | Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
18-03-2024 16:00 18-03-2024 16:45 Europe/Madrid Boost your brand with sensory claims

Brands have a responsibility to their consumers to prove the fairness and truthfulness of any product claim. We will introduce you SAM ClaimSENSE which: - gives examples and inspiration for creating sensory claims - guides users through the different test designs for each type of claim - highlights the differences between building your claim inside and outside the USA

Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank

Brands have a responsibility to their consumers to prove the fairness and truthfulness of any product claim. We will introduce you SAM ClaimSENSE which: - gives examples and inspiration for creating sensory claims - guides users through the different test designs for each type of claim - highlights the differences between building your claim inside and outside the USA

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